Case study · Healthcare · UK · Launch year
SEO Case Study by Digital Magma: UK Healthcare Startup Ranks 30+ Keywords in Month One
This SEO case study covers a UK tele-oncology startup that launched with a brand-new domain and ranked more than 30 keywords in its first month, eight of them at number one.
- 30+keywords ranked in the first month
- 8keywords at position #1
- 0domain authority at the start
- Next.jsserver-rendered build for SEO
- GSC + GA4data source
SEO case study summary: what happened?
This SEO case study covers a UK tele-oncology startup that launched with a brand-new domain and ranked more than 30 keywords in its first month, eight of them at number one. Digital Magma planned SEO into the build, moving the site from a client-side React app to a server-rendered Next.js site that Google could read.
Challenge
SEO challenge: where the business started
Before Digital Magma started the SEO work, this was the situation.
The startup offered remote cancer-care consultations in the UK, a trust-sensitive medical topic where Google applies its strictest quality standards.
The first version of the site was a client-side React app. Search engines saw very little content, the domain had no history, and there was no budget to wait a year for results.
Strategy
SEO strategy: what Digital Magma did
The SEO strategy Digital Magma used had six parts, delivered in this order.
SEO-first rebuild
Migrated from React to Next.js with server-side rendering so every page shipped real HTML to Google on the first request.
Trust-first pages
Service, condition and doctor pages written for patients, with clear credentials and review dates, meeting E-E-A-T expectations for medical content.
Keyword map before design
Mapped patient questions and service searches to pages before any layout was drawn, so structure matched demand.
Structured data
Organization, service and FAQ schema so search engines and AI answers understood who provides the care.
Speed and Core Web Vitals
Lean pages that load fast on mobile, where most patients search.
Search Console from day one
Indexing requested and monitored from launch, so problems were fixed within days.
Results
SEO results: what changed
SEO results below come from Google Search Console and GA4. Screenshots are available on request.
- More than 30 keywords ranked within the first month after launch.
- Eight of them reached position one on Google.
- The site started bringing organic enquiries in the first month instead of the usual six to twelve.
SEO lesson from this case study
The SEO lesson: For a new site, the fastest SEO is the build itself. Getting rendering, structure and trust right before launch saved months of fixing later. Digital Magma applies the same thinking to every new client.
Who led it
SEO expert behind this Digital Magma case study
Ankit Sachan
Founder & Head of SEO, Digital Magma
Ankit has worked in SEO and digital marketing since 2016 and led every programme on this page. MBA from Amity University and BA from Hindu College, University of Delhi. Google-certified in Google Ads, Google Analytics (GA4) and Google Business Profile.
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