Digital marketing services · Digital Magma

Digital Marketing Services by Digital Magma: One Team for Every Channel, Worldwide

Digital Magma’s digital marketing services plan SEO, AI search, Google and Meta ads, social media, content, email and tracking as one system. We work from Noida, India, for businesses in India, the USA, the UK, the UAE, Canada and Australia, and every rupee or dollar you spend is reported against leads and sales.

Digital marketing services review: free, with no obligation

Digital Magma looks at your website, tracking, rankings, AI visibility, ad accounts and social pages, then sends the three fixes most likely to bring more leads.

✓ No obligation✓ A real person replies✓ We never share your details

  • 10+ yearsof SEO and digital marketing
  • 100+ projectsdelivered across 10+ industries
  • 500+ keywordson Google page one, 100+ at #1
  • 6 countriesIndia, USA, UK, UAE, Canada, Australia
  • 5.0★ Googlerated by 82+ clients

What are digital marketing services?

Digital marketing services are the paid, professional work that brings buyers to a business online and turns them into enquiries and sales: search engine optimisation, AI search visibility, pay-per-click and social ads, social media, content, email, websites and analytics. Digital Magma provides digital marketing services from Noida, India, to businesses worldwide and reports every channel against leads and revenue.

What a digital marketing agency does day to day

A digital marketing agency researches your market, decides which channels to use, builds the campaigns and pages, runs them, measures what they return and moves budget toward whatever works. Most of the week is unglamorous. Reading search-term reports. Fixing a conversion tag that stopped firing after a site update. Rewriting an ad that has gone stale, briefing a writer, replying to reviews. And answering the question every owner eventually asks: where did this month’s leads come from?

Paid, owned and earned media

  • Paid media: ads you buy on Google, Meta, LinkedIn, YouTube or Amazon. Fast to start, and they stop the day the budget does.
  • Owned media: your website, email list, WhatsApp opt-ins and social profiles. You control them, and they get cheaper per lead over time.
  • Earned media: rankings, reviews, press coverage, backlinks and mentions inside AI answers. The slowest to win and the hardest for a rival to copy.

Digital marketing vs traditional marketing

A newspaper ad or a hoarding reaches everyone who walks past and tells you almost nothing about who acted. Online, you choose who sees a message by search query, location, job title or past behaviour. You count what each person did next. You can change the message the same afternoon. That measurability is the real advantage, and it only holds when tracking is set up properly.

Why the definition now includes AI answers

Buyers ask Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot for recommendations before they open a single website. A brand those tools cannot describe accurately drops off the shortlist without ever knowing the question was asked. We treat AI search visibility as a channel with its own checks and its own line in the report.

Paid, owned and earned media overlap: a full digital marketing plan sits where all three meet Paid Google, Meta, LinkedIn ads Owned website, email, WhatsApp list Earned rankings, reviews, press, AI mentions One plan

Each type of media feeds the others. Ads send visitors to pages you own and build brand awareness, those pages earn links and reviews, and the earned trust makes the next ad cheaper.

Self-check

Digital marketing services: who needs them, and 6 signs it is time

Digital marketing services suit any business whose buyers search, scroll or ask an AI tool before they call. That covers small businesses, startups, B2B and SaaS firms, ecommerce and D2C brands, local services, healthcare, education and exporters selling abroad. These six signs usually mean it is time to get help.

Traffic arrives, enquiries don’t

Visits look healthy in GA4, yet the phone stays quiet. Usually the tracking counts the wrong actions, or the landing page asks too much of a first-time visitor.

Fix: tracking audit and one landing page per campaign.

Cost per lead keeps rising

Google or Meta costs climb every quarter while lead volume stays flat. Loose targeting, tired creative and missing negative keywords are the usual culprits.

Fix: PPC management with a weekly search-terms review.

Rivals show up in AI answers, you don’t

Ask ChatGPT or Google’s AI Mode for the best option in your category and a competitor gets named. Your brand is missing, or described with old facts.

Fix: AI SEO built on solid search foundations.

Several vendors, nobody accountable

A freelancer runs ads, someone else posts on Instagram, and the web developer “does SEO”. When leads drop, each one points at the others.

Fix: one plan, one report, one owner.

A launch or new market with no plan

A new product, a new city or a first push into the UK or UAE starts with scattered spending, and the first month’s budget teaches you very little.

Fix: a channel plan by goal and budget.

Leads arrive and go cold

Enquiries come in, but follow-up is slow and there is no email or WhatsApp sequence to catch the people who were not ready to buy yet.

Fix: email marketing and automated follow-up.

When is it a poor fit? If nobody searches for what you sell yet, or the budget cannot fund even one channel properly for three months, outside help will struggle. We say so in the review and suggest what to fix first.

Recognise two or more of these?

Send us your website. Digital Magma will tell you which problem to solve first and what it is likely to cost.

Full service

Digital marketing services list: every channel Digital Magma covers

Digital Magma’s digital marketing services list runs to eight groups and nearly forty specific services, from technical SEO to consent set-up. Few clients need all of them. Most start with two or three and add more once the numbers show what pays.

Search engine optimisation

Rank on Google for the searches your buyers make.

  • SEO servicesTechnical, on-page, content and link building in one plan
  • Local SEOGoogle Business Profile, map pack and “near me” searches
  • Technical SEOCrawling, indexing, Core Web Vitals and site speed
  • Ecommerce SEOCategory and product pages that rank and sell
  • International SEOHreflang and country pages for the USA, UK, UAE, Canada and Australia
  • SEO packagesFixed monthly plans with published prices

AI search visibility

Get named when buyers ask an AI tool.

Paid advertising

Leads now, while organic rankings build.

  • Google Ads (PPC)Search, call and lead-form campaigns built around intent
  • Online advertisingDisplay, YouTube, programmatic and native placements
  • Meta adsFacebook, Instagram and click-to-WhatsApp campaigns
  • LinkedIn adsB2B targeting by job title, industry and company size
  • Performance Max & ShoppingProduct feeds and campaigns for online stores
  • RemarketingBring back visitors who looked but did not buy

Social media & video

Reach and trust on the apps people open daily.

  • Social media marketingInstagram, Facebook, LinkedIn and X, planned and posted
  • Video marketingReels, Shorts, explainers and YouTube channel growth
  • Influencer marketingCreators matched to your audience, briefed and tracked
  • LinkedIn founder brandingPosts and profile work for founders and sales leaders
  • Community managementComments, messages and reviews answered promptly

Content, PR & reputation

Words and mentions that build authority.

  • Content writingService pages, blogs, guides and ad copy
  • Digital PRPress coverage, expert quotes and earned links
  • Online reputation managementReviews, ratings and what shows up when people search your name
  • Content syndicationReports and news placed on partner sites and Google News

Email, WhatsApp & automation

Channels you own, working while you sleep.

  • Email marketingNewsletters, drip sequences and abandoned-cart flows
  • WhatsApp marketingOpt-in broadcasts, catalogues and chat flows
  • Marketing automationLead scoring, nurture journeys and CRM hand-offs
  • SMS & push notificationsShort reminders for offers, bookings and renewals

Websites & ecommerce

The place every channel sends people.

  • Website designFast, search-friendly sites and redesigns that keep rankings
  • Conversion rate optimisationForm, page and checkout changes tested against real conversions
  • Landing pagesOne page per campaign, matched to the ad
  • Amazon marketingListings, A+ content and Sponsored Products
  • LMS developmentCourse platforms for coaching and training businesses

Analytics & tracking

Proof of what each channel returns.

  • Google Analytics 4 & Google Tag ManagerKey events, goals and clean data from day one
  • Conversion trackingEnhanced conversions, the Meta Conversions API and call tracking
  • Consent Mode v2Cookie consent that keeps ads measurable in Europe and the UK
  • Looker Studio dashboardsOne live report for leads, spend and rankings
  • Digital marketing auditA channel-by-channel review with a 90-day plan

Process

Digital marketing agency process: how Digital Magma works in 6 steps

Digital Magma’s digital marketing agency process has six steps, and each one ends with something you can hold us to: a document, a dashboard or a report.

1

Audit

We review your website, tracking, search and AI visibility, ad accounts, social pages and your top three competitors. Output: an audit summary with the problems ranked by cost to you.

2

Goals and budget

Together we agree a target cost per lead or return on ad spend, and the budget that can realistically reach it. Output: a one-page goal sheet, signed off in writing.

3

Channel plan

We decide which channels go first, what each one must deliver, and what we will deliberately leave for later. Output: a channel plan with monthly milestones.

4

Tracking set-up

GA4, Google Tag Manager, conversion tracking and consent settings are fixed before any spend goes live. Output: a live dashboard you can open any time.

5

Launch and build

Campaigns, pages, content and posts go out on an agreed calendar. Output: a shared work log showing every task and its date.

6

Report and shift budget

Every month we review leads and sales by channel, then move money toward what works. Output: a written report and a review call.

The first review is free. You can also start with a free SEO audit or the review form at the top of this page.

Every month

Digital marketing services deliverables: what you get every month

Digital marketing services from Digital Magma come with a shared work log, so you can see what was done for your fee each month. The exact list depends on the channels in your plan, but a typical month looks like this.

  • Search: technical fixes, new or improved pages, earned links and Google Business Profile posts
  • Ads: fresh copy and creatives, negative keywords, bid and budget changes, and a test log that records what we tried and what happened
  • Social and video: a content calendar, posts, Reels or Shorts, and replies to comments and messages
  • Content marketing and email: blog posts or guides, a newsletter, and automated sequences built or improved
  • Report: leads, sales, cost per lead, rankings and AI visibility, broken down by channel
  • Review call: 30 minutes on results, plus next month’s plan in writing

Prefer fixed SEO scopes? The SEO packages page lists exactly what each plan includes.

Where to start

Digital marketing channels: which to start with for your goal and budget

The right digital marketing channels depend on your goal and your budget. A local clinic, an online store and a B2B software firm each need a different first move, and this table shows where Digital Magma usually starts.

Your goalStart withAdd at months 3–6First KPI to watch
Local calls and visitsGoogle Business Profile, local SEO, Google Search adsMeta ads, click-to-WhatsApp, a review programmeCalls, direction requests, cost per lead
Ecommerce salesShopping and Performance Max, product SEO, email flowsMeta ads, influencer and creator contentReturn on ad spend, revenue per email
B2B leads and demosSEO, LinkedIn (company page and founder), Google Search adsLinkedIn ads, nurture email, digital PRQualified leads, demo bookings, pipeline value
App installsApp campaigns on Google, Meta app ads, store listing copyYouTube, remarketing to lapsed usersCost per install, then cost per active user
Awareness for a launchShort-form video on YouTube and Meta, creator postsSearch ads on brand terms, remarketingReach in the target audience, branded search growth
Selling abroadInternational SEO, Search ads per countryContent and landing pages per marketLeads and cost per lead by country

Plan for paid, owned and earned

Ads buy speed. Owned channels such as email and your website lower the cost of each repeat sale. Earned media, meaning rankings, reviews and press, builds the trust that makes both work harder. A plan that stays on paid media forever keeps paying full price for every customer.

Our budget rule of thumb

This is our method, not an industry statistic: run two channels well before adding a third, and add the next one only when cost per lead has been stable for a few weeks. Small budgets spread across six platforms rarely give any one of them enough data to learn.

Search and ads share one brain

Paid search shows within weeks which keywords turn into enquiries. Those keywords become SEO priorities. As organic rankings arrive, the ad budget on the same terms can shrink or move to new tests.

Deeper guides: PPC services, SEO services, local SEO and social media marketing.

The expert part

Digital marketing strategy: how Digital Magma’s experts plan the mix

A digital marketing strategy at Digital Magma answers five questions before any budget is spent: which channel does which job, how results will be measured, which data you will own, which searches you can win early, and how far to trust the ad platforms’ automation.

1. A full-funnel map

Buyers move from awareness to consideration to conversion and, if you are lucky, to repeat purchase. Each stage needs a different channel. Video and social build awareness. Search, comparison content and reviews carry consideration. Search ads, landing pages and remarketing close the sale, and email or WhatsApp keep customers coming back.

For a D2C gemstone and astrology brand, we ran SEO, Google Ads across Search, Display and Shopping, and a content strategy on the same set of keywords. Research-stage articles answered questions buyers asked for weeks. Display and remarketing kept the brand in view. Shopping and Search caught people once they were ready to buy. Treated as one funnel, each channel’s data improved the others.

2. Measurement comes first

Before a campaign goes live we set up GA4 key events, enhanced conversions in Google Ads, the Meta Conversions API, a UTM naming rule and consent mode where the law needs it. Google’s own help page on consent mode explains how visitors’ cookie choices are passed to its tags. A common finding in our audits: the account counts page views or button clicks as leads, so the bidding system optimises for the wrong thing.

3. First-party data

Email subscribers, WhatsApp opt-ins and CRM lists are audiences you own. They power remarketing, lookalike targeting and offline conversion imports, and they matter more as browsers restrict third-party cookies. Every plan we write includes a way to grow at least one of these lists.

4. Future keywords

Most keyword tools show a search only after it has become popular, which is when everyone starts competing for it. We look for searches that are just starting to grow and publish before the peak. A Noida software development company reached #1 on Google for “top software development companies in noida” within two months using nine posts built on that idea. Read the software company case study.

5. Automation with guard rails

Performance Max, Demand Gen and Meta Advantage+ make many targeting decisions themselves. They work well when fed clean conversion data and a steady supply of new creative. They waste money when the conversion signal is noisy. So we check tracking first, add brand exclusions and negative keywords where the platform allows, and read placement and search-term reports every week. The detail is on our PPC services page.

Stack

Digital marketing tools: the stack Digital Magma uses

Digital Magma works with ten core digital marketing tools. The list is short on purpose, and every recommendation still starts from your own account data.

  • Google Analytics 4
  • Google Search Console
  • Google Tag Manager
  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • Looker Studio
  • Ahrefs
  • Semrush
  • Screaming Frog

Measure

Google Analytics 4 records what visitors do. Google Tag Manager deploys the tags without developer tickets for every change. Looker Studio pulls the numbers into one dashboard you can open any time.

Search

Google Search Console shows real queries, clicks and indexing problems. Ahrefs and Semrush cover keyword research, competitor gaps and backlinks. Screaming Frog crawls the site the way a search engine does.

Advertise

Campaigns run inside Google Ads, Meta Ads Manager and LinkedIn Campaign Manager, always in accounts registered to you. AI visibility is checked by hand in ChatGPT, Perplexity, Gemini and Google AI Overviews.

Case studies

Digital marketing case studies: four anonymised results

Digital marketing case studies on this page keep client names private. Each project below used a different mix of channels, and the numbers come from Google Search Console, GA4 and platform dashboards.

IT & apps · 6 countries

A mobile app development company

International SEO plus LinkedIn growth

62×organic sessions, about 800 to 50,000+ a month
Challenge
Thin organic traffic in a crowded global market, with buyers in six countries.
Work
International SEO for the USA, India, the UAE, the UK, Canada and Australia, technical clean-up, steady content and a LinkedIn company page programme.
Result
500+ page-one keywords, 100+ at #1, and LinkedIn followers up from 4K to 28K. Read the case.
Healthcare · UK

A UK tele-oncology startup

A new site built for search from scratch

30+keywords ranked in month one, 8 at #1
Challenge
A new brand in a trust-heavy medical niche, on a React site search engines struggled to read.
Work
Migration from React to Next.js so pages render for crawlers, and content built around what patients and referrers search for.
Result
30+ keywords ranked in the first month and 8 reached #1. Read the case.
Software · India

A Noida software development company

Future-keyword content

#1on Google within two months, from nine posts
Challenge
A competitive commercial search where the company was not yet visible.
Work
Nine posts targeting searches that were only starting to grow.
Result
#1 for “top software development companies in noida” within two months. Read the case.
D2C ecommerce

A gemstone and astrology brand

Full-funnel search and ads

3Google Ads networks run with SEO: Search, Display, Shopping
Challenge
High-trust products that buyers research for weeks before they purchase.
Work
SEO for product and consultation pages, content for research-stage questions, and Google Ads across Search, Display and Shopping.
Result
One connected funnel from first search to purchase, with paid and organic working on the same keywords.

Figures from Google Search Console, GA4 and platform dashboards. Work led by founder Ankit Sachan. Client names withheld. Other projects include Google Ads lead generation for a visa services company and a coworking space, Google Business Profile, reviews, SEO and Ads for a US welding business, content syndication and Google News visibility for two market-research publishers, ecommerce SEO for an online plants store and a US shears brand, and SEO and digital marketing for a mattress brand. See every case study.

Want results like these?

Send us your website and goals. We will tell you honestly what is realistic in 90 days.

Industries

Digital marketing services by industry: sectors we know

Digital marketing services work differently in each industry, because buyers research, compare and decide in different ways. These six sector pages explain how Digital Magma plans for each one.

Healthcare

Trust-first, carefully reviewed content that meets medical advertising rules. Our reference project is the UK tele-oncology startup above.

SaaS, software & apps

International SEO, LinkedIn and content for long B2B sales cycles, drawn from the app company and Noida software projects.

Ecommerce & D2C

Shopping campaigns, product SEO and email flows. Work includes a plants store, a US shears brand, a gemstone brand and a mattress brand.

Real estate

Project pages, lead forms and Search ads, with RERA registration details planned into ad copy for Indian projects.

Education

Admissions-season planning, course pages that rank, and follow-up for enquiries that take weeks to convert.

Local & small businesses

Google Business Profile, reviews, local SEO and tight ad budgets, as with the US welding business in our case list.

Other sectors in our project history

  • Visa & immigration
  • Coworking spaces
  • Market research & publishing
  • Astrology & gemstones
  • Home & lifestyle
  • Plants & gardening
  • Welding & trades
  • Mobile app development

Worldwide

Digital marketing agency for clients worldwide: how remote delivery works

Digital Magma is a digital marketing agency with one office, in Sector 137, Noida 201305, India. Every other market is served remotely. There are no overseas branches, and we will never list an address we do not have.

Hours, calls and language

We work Monday to Saturday, 9 am to 9 pm IST. That covers the whole UAE working day, UK mornings and early afternoons, the US and Canadian East Coast morning (our evening) and the Australian afternoon (our morning). Calls are booked in your time zone, and every report is written in plain English, with US, UK or Australian spelling to match your market.

Currency and billing

SEO plans have published prices in rupees and US dollars. Other services are quoted on scope, in USD, GBP or AED for clients outside India. Ad spend is always paid by you, directly to Google, Meta or LinkedIn, in your own currency.

Accounts stay in your name

Your ad accounts, GA4 property, Search Console, Google Business Profile and social pages are registered to your business. We work as users you add, and you can remove us with a click.

Search marketing by country

SEO services in the USAGoogle first, with Bing checked for desktop-heavy B2B audiences. Priced in US dollars.
SEO services in the UKBritish spelling, UK GDPR-compliant tracking and calls in UK business hours.
SEO services in the UAEDubai and Abu Dhabi searches, with English and Arabic queries mapped separately.
SEO services in CanadaEnglish and French searches, city-level local work and CASL-compliant email.
SEO services in AustraliaAustralian spelling and search habits, with calls early in the Indian day.
SEO services in IndiaNational campaigns plus city pages, priced in rupees.

Indian cities

Pricing

Digital marketing services cost: how much do they cost?

Digital marketing services at Digital Magma start at ₹14,999 a month for local SEO, plus GST. SEO and AI visibility have published prices. Full digital marketing plans are quoted on scope, because the channels, content volume and markets change the work.

SEO audit

A full diagnosis before you commit.

₹14,999 one-time

International: US$249

  • Technical, content and competitor audit
  • Keyword opportunity list
  • Roadmap ranked by impact
  • Walkthrough call
Request an audit

Local SEO

One city or service area.

₹14,999 /month

From · international: US$249/month

  • Google Business Profile work
  • Citations and reviews
  • Local pages and content
  • Monthly lead report
Get local SEO

Ongoing SEO

Local plus national or international growth.

₹29,999 /month

From · international: US$499/month

  • Technical and on-page work
  • Content written and published
  • Authority building
  • Report and review call
Request a proposal

AI search visibility

GEO and AEO, as an add-on or standalone.

₹19,999 /month

From

  • AI visibility baseline
  • Business-detail clean-up
  • Answer-first content and schema
  • Monthly citation checks
Ask about AI visibility

Full digital marketing

SEO, ads, social, content, email and tracking in one plan.

Custom quote

INR in India · USD, GBP or AED elsewhere

  • Channel plan built on your goal
  • One team, one fee, one monthly report
  • Written scope before work starts
  • Ad spend paid by you, straight to the platforms
Get my custom quote

Rupee prices are plus GST. US dollar prices are plus applicable taxes. Ad spend is never part of our fee. Full SEO plan details are on SEO packages, and you can start with a free SEO audit.

What affects the cost of digital marketing packages

FactorLower costHigher cost
Number of channelsOne or two, such as local SEO and Search adsFive or more run together
Competition in your categoryNiche or local marketCrowded national or global market
Content and creative volumeA few posts and ads a monthWeekly articles, videos and fresh ad creative
Ad platforms managedOne platformGoogle, Meta and LinkedIn together
Website and landing pagesExisting pages workNew pages or a redesign needed
Countries and languagesOne market, one languageSeveral countries or languages
Reporting depthMonthly dashboardCRM integration and offline conversion tracking

Compare

Digital marketing agency vs in-house team vs freelancer: which is right?

A digital marketing agency gives you several specialists for one fee, an in-house team gives you the deepest business knowledge, and a freelancer gives you the lowest cost for a narrow job. The right choice depends on how many channels you need and who will own the results.

FactorAgency (Digital Magma)In-house teamFreelancer
Channels coveredSEO, ads, social, content, email, trackingDepends on who you hireUsually one or two
Time to startFast, no hiring neededSlow, recruitment firstFast
Cost structureOne monthly fee, written scopeSalaries, benefits, tools, trainingLowest, usually hourly or per task
Tools includedAhrefs, Semrush and Screaming FrogYou pay for each licenceSometimes
Cover when someone leavesYes, the work continuesGap until you rehireNo
Knowledge of your businessBuilds over monthsDeepestVaries
AccountabilityContract, scope and monthly reportYour line managementOne person, one task
Best forMulti-channel growth with one ownerLarge, steady budgetsA single, well-defined job

The hybrid model

Many growing businesses keep one in-house marketer who owns the brand, the calendar and sales feedback, and hand search, ads and tracking to an agency. In that setup your marketer joins the monthly call and has access to every account and report. If you are hiring, see hire digital marketing experts.

When a freelancer is the better choice

If you need one thing done, such as a batch of blog posts, a Shopify theme fix or a single Google Ads campaign on a small budget, a good freelancer is often cheaper and faster. An agency earns its fee when several channels have to work together and someone has to answer for the total.

Buyer’s guide

Digital marketing agency checklist: how to choose one (green flags, red flags, questions)

The best digital marketing company for you shows results you can check, writes the scope down and reports on leads rather than reach. Use this checklist before you sign with anyone, Digital Magma included.

Green flags: look for these

  • Case studies that name their data source
  • A written scope, fee and notice period
  • Ad accounts and analytics set up in your name
  • Reports that start with leads and sales
  • A clear view on AI search and consent rules
  • A named person who works on your account

Red flags: walk away from these

  • “Guaranteed #1 on Google” or guaranteed ROAS
  • Ad accounts owned by the agency
  • Bulk follower or backlink packages
  • Reports full of reach and impressions but no leads
  • A hidden markup on your ad spend
  • Long lock-in contracts before any results

Six questions to ask any digital marketing company

  • Which channel would you start with for my business, and why?
  • What will you deliver in the first 30, 60 and 90 days?
  • How will you track a lead from the first click to a sale?
  • Who will actually do the work, and what have they done before?
  • How is your fee kept separate from my ad spend?
  • What happens to my accounts and content if we stop working together?

Ask us the same questions. The answers are in our case studies, on this page, and in the free audit we send before any contract.

What to expect

Digital marketing results timeline: what happens in 30, 60 and 90 days

Digital marketing results arrive in layers. Paid ads can bring leads within weeks, while SEO and content usually take months, then keep paying back long after the work is done.

Days 1–30

Foundations

Audit, tracking fixed, channel plan agreed, first campaigns live and the first technical fixes shipped.

Days 31–60

First signals

Ads settle and cost per lead starts to fall. Long-tail searches begin to rank. Email and WhatsApp flows go live.

Days 61–90

First review

A full channel review. Budget moves to the lowest cost per lead, and the next quarter’s plan is written.

Months 4–12

Compounding

Organic traffic and social reach build. Content, reviews, email lists and remarketing audiences add value every month.

One honest caveat: the UK tele-oncology startup’s 30+ ranked keywords in month one came in a new, narrow niche. Most sites take longer. We would rather set a slower expectation and beat it. See the case studies.

Measurement

Digital marketing KPIs: how Digital Magma reports results

Digital marketing KPIs at Digital Magma start with money and work down to channel detail. Every report opens with leads, sales and cost per lead, because those are the numbers that pay salaries.

Business KPIs first

Leads, sales, cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS) and revenue. Where your sales cycle is long, we add pipeline value from your CRM.

Then channel KPIs

  • Search: rankings, organic sessions and conversions, from Google Search Console and GA4
  • Ads: click-through rate, conversion rate, CPA and ROAS by campaign
  • Social: engagement, reach in the target audience and leads from social
  • Email: clicks and revenue per email sent
  • AI search: brand mentions and citations in AI Overviews, ChatGPT and Perplexity, checked by hand

Vanity metrics vs value metrics

Looks good in a slideTells you if it worked
Impressions and reachQualified leads and cost per lead
Follower countEnquiries and sales from social
Email open rateClicks and revenue per email
Keyword rankings aloneOrganic conversions and pipeline
Ad clicksCost per acquisition and ROAS

Avoid these

Digital marketing mistakes and myths to avoid

Digital marketing mistakes cost the most in the first three months, when budgets are set and habits form. These are the ones Digital Magma sees most often in new accounts.

Spending before tracking works

Without reliable conversion tracking, you cannot tell which campaign brought the sale, and the ad platforms’ bidding learns from bad data.

Six channels on a small budget

Spread thin, no channel gets enough spend or attention to learn. Two done well will teach you more in a quarter.

Judging by reach and followers

Big numbers in a report feel good. If leads and sales are flat, the plan is not working, however many people saw the posts.

Letting the agency own your accounts

If the ad account, analytics or domain sits in an agency’s name, switching providers means starting from zero. Keep ownership, grant access.

Buying followers, links or lists

Bought followers do not buy from you. Bought links can trigger search penalties. Bought email lists can breach GDPR, CASL or the DPDP Act and damage your sender reputation.

Myth: “Digital marketing is just social media”

Social media is one channel. For many businesses, search and email bring more revenue per rupee, while social builds the familiarity that makes those channels convert.

Myth: “AI means SEO and agencies are finished”

Google’s guidance on AI Overviews and AI Mode in Search says there are no additional requirements to appear in AI Overviews or AI Mode, and that ordinary SEO good practice still applies. AI answers change what good SEO looks like. They make weak SEO more costly, and they have not replaced it. Read more on our AI SEO page.

People

Digital marketing experts behind Digital Magma, and what clients say

Digital marketing experts at Digital Magma do the work themselves, and strategy on every account is set by the founder.

Ankit Sachan

Founder & Head of SEO, Digital Magma

Ankit has worked in digital marketing since 2016 and founded Digital Magma in 2020. He has run campaigns in India, the USA, the UK, the UAE, Canada and Australia. He led a five-year international programme for a mobile app company that grew organic sessions from about 800 to over 50,000 a month, and built a UK healthcare startup’s rankings from scratch.

He specialises in technical and international SEO, GEO and AEO for AI search, and joined-up planning across search and paid media. MBA from Amity University. BA from Hindu College, University of Delhi.

Full profile · LinkedIn (30K+ followers) · About Digital Magma

StrategistOwns the channel plan and the monthly review.
SEO specialistTechnical fixes, content briefs and AI visibility.
Paid media specialistGoogle, Meta and LinkedIn campaigns.
Content and social specialistArticles, posts, video briefs and email.
Account managerYour day-to-day point of contact.

Four lessons from the founder

Fix tracking before spending

Until the account can tell a real lead from a page view, every optimisation is a guess.

Start narrow

Two channels done well beat six done badly. Add the next one when cost per lead is steady.

Search and ads share one brain

Paid search data shows which keywords convert. Those become SEO priorities, and the rankings then cut ad costs.

Rank before the trend

By the time every tool shows a keyword, you are late. Publish while it is still growing.

★★★★★
“We hired Digital Magma for SEO and PPC services for our business in Noida. Within a few months, our traffic and lead quality improved noticeably.”
Manish Tiwari · Google review
★★★★★
“Their social media marketing services helped improve our brand presence significantly. Engagement on our posts increased, and we started reaching the right audience.”
Dipak Filma Official · Google review
★★★★★
“Digital Magma helped us redesign our website and improve SEO at the same time. The website looks professional, and we are now getting organic traffic consistently.”
Mer Arvind · Google review

Digital Magma is rated 5.0 on Google from 82+ reviews. Read all reviews on Google.

Explore

Digital marketing services by Digital Magma: explore each service page

Digital marketing services each have their own detailed page, with process, pricing and FAQs. Start with the channel closest to your goal.

SEO services

Technical, content and authority work for Google rankings.

Local SEO

Map pack, Google Business Profile and reviews.

AI SEO

Visibility in AI Overviews, ChatGPT and Perplexity.

PPC services

Google Ads management with tracking set up first.

Digital PR

Press coverage, expert quotes and earned links.

FAQs

Digital marketing services: frequently asked questions

What do digital marketing services include?

Digital marketing services include SEO, AI search visibility, Google and social ads, social media, video, content writing, digital PR, email and WhatsApp marketing, websites, Amazon marketing and analytics. Digital Magma offers all of them, but most clients start with two or three channels chosen for their goal, then add more once tracking shows what pays.

How much do digital marketing services cost?

Digital Magma’s SEO starts at ₹14,999 a month for local SEO and ₹29,999 a month for ongoing SEO, plus GST, or US$249 and US$499 outside India. AI visibility starts at ₹19,999 a month. Full digital marketing plans are a custom quote based on channels, content volume and markets. Ad spend is always separate from our fee.

How long does digital marketing take to show results?

Paid ads can bring leads within weeks once tracking works. SEO and content usually take several months to build, then keep delivering. Our plans review results at 30, 60 and 90 days, and budget moves to whichever channel gives the lowest cost per lead.

Are digital marketing agencies worth it for a small business?

A digital marketing agency is worth it for a small business when every rupee is tracked to leads and the plan starts narrow. For small budgets, Digital Magma usually begins with local SEO, a Google Business Profile and one tightly run ad campaign. If the numbers do not justify the fee, we say so.

Should I start with SEO or paid ads?

Start with paid ads if you need leads this month, and with SEO if you can wait and want lower costs later. Many businesses run both: ads bring early leads and show which keywords convert, and those keywords become SEO priorities. The right split depends on urgency, budget and competition.

Which digital marketing channels are right for my business?

The right channels follow your goal. Local businesses usually start with Google Business Profile, local SEO and Search ads. Online stores start with Shopping, product SEO and email. B2B firms start with SEO, LinkedIn and Search ads. The channel table on this page covers six common goals.

Digital marketing agency vs freelancer: which should I hire?

Hire a digital marketing agency when several channels must work together and one party should answer for results. Hire a freelancer for one narrow, well-defined task on a small budget. Many businesses combine an in-house marketer with an agency for search, ads and tracking.

Is ad spend included in your fee?

Ad spend is separate from Digital Magma’s management fee. You pay Google, Meta or LinkedIn directly from your own account and card, so every rupee or dollar is visible in the platform itself. Our written quote shows the management fee on its own.

Who owns the ad accounts, analytics and content?

You own them. Ad accounts, GA4, Search Console, Google Business Profile, social pages, content and the website stay registered to your business. Digital Magma works as a user you add and can remove at any time, so nothing needs handing back if we part ways.

Can you work with our in-house marketing team?

Digital Magma often works alongside an in-house marketer. Your team keeps the brand, calendar and sales feedback, and we run search, ads and tracking. Everyone shares one dashboard and one monthly call, so there is no second version of the numbers.

Do your digital marketing services cover ChatGPT and Google AI Overviews?

Our digital marketing services cover AI search through GEO and AEO inside SEO: answer-first pages, schema markup, consistent business facts and mentions on sites AI tools read. We check ChatGPT, Perplexity, Gemini and AI Overviews by hand each month. No honest agency can guarantee a citation, and we don’t.

Is it safe to hire a digital marketing agency in India from the USA, UK or UAE?

Hiring an Indian digital marketing agency is safe when accounts stay in your name, scope is written down and consent laws are respected. Digital Magma works in your own ad and analytics accounts, books calls in your time zone and sets up GDPR, UK GDPR, CCPA or CASL-compliant tracking and email as your market needs.

What KPIs will you report on?

Every Digital Magma report opens with leads, sales, cost per lead, CPA, ROAS and revenue. Channel metrics follow: rankings and organic sessions, ad conversion rates, social engagement, email clicks and AI mentions. You get a live Looker Studio dashboard, a written summary and a review call.

Can you guarantee results?

Nobody honest can guarantee rankings, ROAS or AI citations, because Google, Meta and AI tools control those outcomes. Digital Magma guarantees the written scope, the monthly deliverables and transparent reporting. Treat any agency promising “#1 on Google” as a red flag.

How do I get started with Digital Magma?

Fill in the short form on this page or message us on WhatsApp. Digital Magma reviews your website, tracking, rankings and ad accounts, shares the three fixes to make first, then sends a written proposal with channels, scope, timeline and cost. The review is free and carries no obligation.

Let’s talk

Digital marketing services proposal: get your free plan from Digital Magma

Digital Magma will review your website, rankings, ads and tracking before the first call. Tell us your goal, market and budget, and we will show you where your next leads can come from.

What happens after you enquire

  • Free review: we check your site and accounts and note the biggest gaps
  • Short call: we share what we found and which channels to start with, in your time zone
  • Written proposal: channels, scope, timeline and cost, with no obligation

Get my free digital marketing services plan

Takes under a minute. Digital Magma never shares your details or your account data.

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