Outsource PPC Management to Digital Magma: Your Accounts, Your Data, Our Daily Work

Outsourcing PPC management costs two things: ad spend, paid by you directly to Google or Microsoft, and a management fee. Digital Magma quotes the fee after a project review, because it depends on platforms, campaigns, countries, feed size and the state of your tracking. The fee is written into the scope and shown on every invoice.

You should, and with Digital Magma you do. The account is in your business’s name, billed to your card, and you hold Admin access. We work with Standard access or through a manager account link without ownership, so you can remove us at any time and keep all campaigns, data and history.

It is as safe as the access level you grant. Give any outside team Standard access, never Admin, keep two Admins in your own company, and review the user list every quarter. Digital Magma asks for Standard access only, and Google’s own access controls let you see and remove every user.

You pay Google and Microsoft directly, from your own card or invoice account. Digital Magma bills only its management fee, separately. That way the cost in your report is exactly what Google charged, which is what Google’s transparency rules ask partners to report.

The common models are a flat monthly fee, a percentage of ad spend, a hybrid of a base fee plus a percentage above a spend threshold, and a fixed project fee for builds or audits. A percentage fee can reward spending more, so ask how the agency decides when to raise budgets.

It depends on size. Outsourcing suits small and mid-size accounts that need tracking, feeds and several platforms without a full salary. In-house suits large, fast-moving accounts. Many larger advertisers combine both: an in-house owner plus an outsourced team for specialist work.

You lose day-to-day context, so you have to brief the team in writing on promotions, stock and pricing. Time zones limit same-hour changes. And a badly chosen agency can hold your account or hide its markup. Keeping Admin access and reading Google’s third-party rules removes most of that risk.

Digital Magma agrees terms in a written scope after the audit, and you should read the notice and exit terms before signing, with us or anyone else. If your budget is too small for the account to learn, we will say so and may suggest a one-off audit instead of monthly management.

Ask for Admin access and compare the spend in your report with Google’s own invoice or billing summary. Google requires partners to report the exact amount Google charged, without their own fees. If the agency pays Google itself and you cannot see that invoice, treat it as a red flag.

Digital Magma can take over an existing account. Make sure you hold Admin access before you give notice, ask the outgoing team for their change history, and pause old campaigns rather than delete them, since their history still helps. We audit first, then change things in stages.

Digital Magma manages both. Microsoft Advertising campaigns are usually imported from Google once the Google account is clean, then tuned on their own data. Performance Max runs with brand exclusions, weekly search-term and channel reviews, and a separate Search campaign for comparison.

Digital Magma works Monday to Saturday, 9 am to 9 pm IST. That is 11:30 pm to 11:30 am Eastern in US summer time, 4:30 am to 4:30 pm in London in summer, and 2:30 pm to 2:30 am in Sydney during daylight saving. Automated rules cover weekends.

Wasted spend usually drops in the first month, once negatives and tracking are fixed. Bid strategies then need a learning period, so cost per lead tends to settle in the second month, and scaling starts in the third. A new account with no history takes longer than a takeover.

No honest partner can guarantee a cost per lead or ROAS before seeing your data, and Google’s third-party policy warns against unrealistic claims about results. Digital Magma gives a realistic range after the audit, explains how it was worked out, and reports against it every month.