LinkedIn marketing services · Digital Magma · B2B
LinkedIn Marketing Services for B2B Pipeline: Profiles, Content and Ads by Digital Magma
LinkedIn marketing services from Digital Magma turn a quiet company page and a few founder posts into booked sales conversations with the buyers you actually want.
Our founder writes on LinkedIn himself and has about 30K followers there, so we work from practice.
- 5.0★ from 100+ Google reviews
- Google Ads, GA4 and Business Profile certified founder
- 10+ years in digital marketing
LinkedIn marketing quote: tell us who you sell to
Digital Magma looks at your company page, the founder’s profile and your target buyers before quoting. Management plans start from ₹40,000 a month plus GST, and ad spend is separate.
Fees and ad budget agreed firstYour details stay private
- 10+ yearsin digital marketing
- About 30Kfollowers on the founder’s own LinkedIn
- 4K to 28KLinkedIn followers for one client company
- 6 countriesIndia, USA, UK, UAE, Canada, Australia
- 5.0★ Googlefrom 100+ reviews
LinkedIn marketing services: the short answer
LinkedIn marketing services cover the profiles, posts, ads and lead forms a B2B company uses to reach decision-makers on LinkedIn and turn them into sales meetings. Digital Magma runs founder profiles, company page content, LinkedIn Ads and reporting tied to your CRM, from ₹40,000 a month plus GST. Ad spend is separate.
Brands our team has worked with
- ATS
- Sleepwell
- BNC
- Bushido
- Dainik Bhaskar Job Yoda
The basics
LinkedIn marketing: what it is and when you need it
LinkedIn marketing is the planned use of personal profiles, a company page, posts and paid campaigns to reach professional buyers where they read about work. Digital Magma recommends it when your buyer has a job title you can name, a deal is worth a conversation, and the sale involves more than one person.
Most B2B buyers check a supplier on LinkedIn before they reply to an email. They look at the founder, the team and the last few posts. If the page looks abandoned, the email often goes unanswered.
That makes LinkedIn a trust check as much as a channel. A software firm selling to CTOs, a consultancy selling to CFOs and a manufacturer selling to procurement heads all face the same test.
Consumer brands rarely need it. If your buyer is a shopper, Instagram or search will usually do more for the same money.
What’s included
LinkedIn marketing services: what’s included
Digital Magma’s LinkedIn marketing services come in six parts that work together: profile optimisation, content, employee advocacy, LinkedIn Ads, Lead Gen Forms and reporting. Smaller plans start with profiles and posts. Larger plans add paid campaigns and account-based targeting once the organic base looks credible to a visitor.
Profile optimisation
Headline, About section, Featured section and banner rewritten for the buyer, on the founder’s profile and two or three leaders’ profiles.
Content
Posts, carousels, short video scripts and a newsletter, drafted from interviews with your team and approved before anything goes live.
Employee advocacy
A simple routine so sales and delivery staff share and comment on company posts in their own words.
LinkedIn Ads
Sponsored Content, Document Ads, Conversation Ads and Thought Leader Ads, built and managed in Campaign Manager.
Lead Gen Forms
Short forms with qualifying questions, synced to your CRM so a rep can call while the lead is warm.
Reporting
A monthly view of reach, conversations, form leads, meetings and pipeline value, with the cost behind each.
How it works
LinkedIn marketing funnel: profile, post, conversation, meeting
A LinkedIn marketing funnel for B2B has four stages. A buyer finds a profile, reads a few posts, starts a conversation and books a meeting. Digital Magma plans work for each stage separately, because a strong post with a weak profile behind it loses the reader at the second click.
| Stage | What the buyer does | What we work on |
|---|---|---|
| Profile | Clicks a name after seeing a comment or an ad | Headline, About text, Featured links, recent activity |
| Post | Scrolls the last few weeks of posts | A steady mix of opinions, client lessons and how-to posts |
| Conversation | Comments, sends a message or fills a form | Fast, human replies and a clear next step |
| Meeting | Books a call | Calendar link, CRM record and a short pre-call note |
Profiles
LinkedIn marketing for founder profiles and the company page
LinkedIn marketing starts with the founder profile, because buyers judge a small firm by the person who runs it. Digital Magma rewrites the headline around the customer’s problem, fills the Featured section with proof, and sets up the company page so the two point at each other.
A headline such as “Founder at XYZ” tells a stranger nothing. Compare it with “Helping hospital groups cut patient wait times with scheduling software”. The second one earns the click.
The About section gets a plain account of who you help, how, and what a first call looks like. We add a contact line, because many visitors read it on a phone and want the next step without searching.
The Featured section is prime space. We pin a case study, a useful guide and one strong post there.
The company page follows. Its tagline, overview, industry and specialities should match the words buyers use. A separate sub-page makes sense only when you sell to clearly different audiences.
Content
LinkedIn marketing content and employee advocacy
LinkedIn marketing content works when it sounds like the person posting it. Digital Magma interviews your founder or subject experts for half an hour, drafts posts from their own stories and opinions, and sends every draft for approval. Staff then share and comment in their own words, which is what employee advocacy means here.
We avoid generic motivational posts. Your buyers can find those anywhere. They stop for a specific lesson from a real project, a number they can use, or an opinion they disagree with.
A typical month mixes text posts, a carousel or two, a document post and a short video. A LinkedIn newsletter suits founders who like writing at length, since subscribers get a notification for each issue.
Comments matter as much as posts. A thoughtful comment on a prospect’s post often starts a better conversation than a cold message ever could.
Advocacy stays voluntary. We give staff a weekly note with two or three posts worth sharing and suggested angles, never a script to paste.
One thing we refuse: automation tools that send connection requests or messages for you. LinkedIn’s User Agreement bars bots and automated methods, and an account restriction would cost you far more than the time saved.
Paid
LinkedIn ads: formats we use and when
LinkedIn Ads cost more per click than most networks, so Digital Magma picks the format by the job it must do. Sponsored Content builds reach, Document Ads collect leads in exchange for a useful file, Conversation Ads open a direct thread, and Thought Leader Ads put paid reach behind a person’s post.
| Format | Best job | What to watch |
|---|---|---|
| Sponsored Content (single image, carousel, video) | Reach and recall with a defined audience | Creative tires quickly with small audiences |
| Thought Leader Ads | Boosting a founder’s or expert’s post | Needs the author’s approval in Campaign Manager |
| Document Ads | Gated guides, checklists and reports | The file has to be worth a work email |
| Conversation Ads | Event invites and demo offers | Short copy, two or three clear choices |
| Lead Gen Forms | Form fills without leaving LinkedIn | Qualifying questions to filter weak leads |
LinkedIn’s Thought Leader Ads page says you can boost posts from “company employees, industry experts, customers, or content creators”. The author gets a request and can approve or deny it. We like this format because the ad reads as a person talking, which it is.
According to LinkedIn Help, Lead Gen Forms fill in contact and profile details on their own when a member clicks the call to action. Fewer typed fields means more completed forms on mobile.
One quirk is worth knowing. LinkedIn notes that if a member shares a lead-form ad with someone outside your audience, that person sees a standard post without the form. Shares can lift reach, but they won’t add form leads.
Targeting
LinkedIn ads targeting and account-based marketing
LinkedIn ads can target by job title, function, seniority, company size and industry, which no other large network matches for B2B. Digital Magma also runs account-based marketing (ABM) by uploading a company list through Matched Audiences, so your budget goes to the named firms your sales team wants.
Title targeting sounds precise, but people write titles in odd ways. We usually combine function and seniority with a short list of titles, then check the audience preview before launch.
For ABM, sales gives us 50 to 500 target companies. We upload them, run awareness posts first, then retarget the people who engaged with a Document Ad or a Conversation Ad.
Matched Audiences also cover website retargeting and contact lists. Contact lists need care with consent, so we only upload data you are allowed to use for marketing.
Measurement
LinkedIn marketing measurement: Insight Tag, CRM and pipeline
LinkedIn marketing measurement at Digital Magma ends in the CRM, where a lead becomes a meeting and then a deal. We install the LinkedIn Insight Tag, add the Conversions API where your stack supports it, and pass form leads to HubSpot, Zoho or Salesforce, so cost per lead can be read against pipeline value.
Platform numbers tell only part of the story. A campaign with a cheap cost per lead can still fill the CRM with students and job seekers.
So we tag every lead with its source campaign and ask sales to mark each one as qualified or not. After a few weeks, that one field shows which ads bring buyers.
Organic results go in the same report. Profile views, follower growth and post reach sit next to the conversations and meetings they led to, as far as sales can trace them.
Process
LinkedIn marketing agency process in six steps
As a LinkedIn marketing agency, Digital Magma works in six steps: profile audit, buyer map, content plan, ad build, launch and review. Each step ends with something you can check, such as a rewritten profile, a list of target accounts or a dated campaign log, before the next one begins.
Profile audit
Founder, leaders and company page reviewed against what buyers look for. Output: a fix list.
Buyer map
Titles, industries and named accounts agreed with sales. Output: the audience plan.
Content plan
Interviews, themes and a month of drafts. Output: posts for your approval.
Ad build
Insight Tag, forms, audiences and creative set up in Campaign Manager. Output: campaigns ready to launch.
Launch
Small budgets first, then more behind what works. Output: a dated change log.
Review
Leads, meetings and pipeline checked with sales on a call. Output: next month’s plan.
What you receive each month
- Approved posts published on the agreed profiles and the company page
- A campaign log listing every ad, audience and budget change with its date
- A report covering reach, leads, meetings and pipeline, plus a review call
Tools
LinkedIn marketing tools and checks we use
LinkedIn marketing needs fewer tools than people expect. Digital Magma works mainly inside LinkedIn’s own Campaign Manager and page analytics, adds your CRM for lead quality and GA4 for site visits, and uses a design tool for carousels. We stay away from scraping and auto-messaging software entirely.
Native analytics show post impressions, follower demographics and profile visitors. Campaign Manager adds spend, forms and conversions.
Sales Navigator helps your reps find and follow the right people. We can set up saved searches and lead lists, but the reps send their own messages.
AI search
LinkedIn marketing and AI search visibility
LinkedIn marketing now feeds AI search as well, because public LinkedIn posts, articles and company pages are among the sources ChatGPT, Perplexity and Google’s AI Overviews can draw on when they describe a firm or its founder. Digital Magma keeps profile facts consistent with your website so those answers stay accurate.
When someone asks an AI assistant who leads a company, the answer has to come from somewhere. A clear, current founder profile is a likely source.
We match names, titles, services and locations across LinkedIn, the website and your Google Business Profile. Mixed details confuse people and machines alike.
Nobody can promise an AI mention. We check a fixed set of prompts by hand each month and note changes. Deeper work sits on our AI SEO services page.
Who it suits
LinkedIn marketing for B2B industries and use cases
LinkedIn marketing fits B2B companies whose deal is large enough to justify a sales call. Digital Magma sees the best fit in SaaS, IT services, consulting, healthcare technology, manufacturing and education businesses that sell to institutions. Hiring brands also use it, though recruitment marketing is a separate plan.
SaaS and IT services
Founder-led content and ABM toward named accounts. See digital marketing for SaaS.
Consulting and professional firms
Partners’ profiles carry the brand. Thought Leader Ads extend their best posts.
Manufacturing and export
Reaching procurement and engineering heads in target countries.
Healthcare technology
Content for hospital administrators and clinical leaders. See healthcare marketing.
Education
B2B offers to schools, colleges and corporate training buyers. See education marketing.
Events and webinars
Conversation Ads and forms to fill seats with the right job titles.
Proof
LinkedIn marketing agency results we can show
The clearest LinkedIn result from Digital Magma is a mobile app development company whose LinkedIn following grew from 4K to 28K, alongside search work that took organic sessions from about 800 to 50,000+ a month. Two search projects follow, shown for the content and strategy skills they share.
A mobile app company
LinkedIn and international SEO
- Scope
- Company page content alongside SEO in six countries, with 500+ page-one keywords and organic sessions from about 800 to 50,000+ a month.
- Read more
- App company case study
A tele-oncology startup
Built from scratch
- Scope
- A new site built for search, moved from React to Next.js.
- Read more
- UK healthcare case study
A software company
B2B content
- Scope
- Nine posts on rising B2B searches, the same buyer research we use for LinkedIn themes.
- Read more
- Software company case study
“We hired Digital Magma for SEO and PPC services for our business in Noida. Within a few months, our traffic and lead quality improved noticeably.”
“We hired Digital Magma for social media marketing and SEO services. The engagement on our pages improved, and our website traffic also increased gradually.”
“Digital Magma helped us redesign our website and improve SEO at the same time. The website looks professional, and we are now getting organic traffic consistently.”
Read all 100+ reviews on Google
Awards and recognition
Digital Magma will list further awards here once photos and details are confirmed.
Pricing
LinkedIn marketing services pricing from ₹40,000 a month
LinkedIn marketing services at Digital Magma start from ₹40,000 a month plus GST. Growth starts from ₹60,000, Scale from ₹80,000 and Enterprise from ₹1,20,000, each plus GST. These cover our work only. Ad spend is separate and goes straight to LinkedIn from your own account.
| Plan | From (per month) | Suited to | Scope |
|---|---|---|---|
| Starter | ₹40,000 + GST | Founder-led firms starting out | One profile and the company page, organic posts, monthly report |
| Growth | ₹60,000 + GST | Firms ready to add paid reach | More profiles and posts, one ad programme with lead forms |
| Scale | ₹80,000 + GST | Sales teams with named target accounts | ABM campaigns, several ad formats, CRM reporting |
| Enterprise | ₹1,20,000 + GST | Several leaders, products or countries | Largest scope, agreed in the proposal |
Exact deliverables are set in your written proposal. You can also ask for a free LinkedIn review first.
What moves the price
- How many profiles we write for
- Posts, carousels and videos per month
- Number of ad formats and audiences
- CRM work and lead routing
- Markets and languages
Engagement models: four ways to work
Digital Magma offers this work in four shapes, so you can match it to your team.
| Model | Best for | What you get | Pricing basis |
|---|---|---|---|
| Monthly retainer | Firms that want a steady presence | Content, ads and reporting every month | Plans from ₹40,000/month + GST |
| Profile sprint | Founders before a launch or fundraise | Rewritten profiles and a starter content bank | Custom quote |
| Ads-only management | Teams that already post well | Campaign Manager build, testing and reports | Custom quote |
| Coaching | In-house marketers | Reviews of drafts, campaigns and reports | Custom quote |
How your service quote is scoped
₹40,000 is our minimum paid engagement, not a fixed price for every service or a promise that every deliverable is included. For this service, the quote depends on channels, monthly content volume, reels or video production, community management and paid-social support.
Recurring work is quoted per month; a standalone audit, build or production project is quoted separately. Your proposal confirms deliverables, quantities, timelines, revisions, applicable taxes and third-party costs before work begins. Larger programmes are custom quoted with no upper price limit.
Options
LinkedIn marketing agency vs freelancer vs in-house
A LinkedIn marketing agency, a freelancer and an in-house hire each suit a different stage. Freelancers often write good posts but rarely run ads and CRM tracking too. An in-house marketer knows the product best. Digital Magma brings content, paid campaigns and reporting under one plan, without a full salary.
| Factor | Freelancer | In-house hire | Agency (Digital Magma) |
|---|---|---|---|
| Post writing | Often strong | Yes | Yes, from your interviews |
| LinkedIn Ads and forms | Sometimes | Depends on the hire | Yes |
| CRM and pipeline reporting | Rarely | Yes, with time | Yes |
| Cover during leave | No | No | Yes |
| Best for | A few posts a month | Large, steady volume | Growing B2B firms |
Honest advice
LinkedIn marketing: when you don’t need it
LinkedIn marketing is a poor fit for some businesses, and Digital Magma will tell you so on the first call. Shops selling low-priced products to consumers, local services such as salons or clinics, and firms with no one willing to be the face of the brand usually get more from other channels.
| Situation | Our view |
|---|---|
| Consumer products under a few thousand rupees | Instagram, search and marketplaces will usually work harder for the money. |
| Local walk-in services | Google Business Profile and local SEO come first. |
| Nobody wants to post | A company page alone grows slowly. Fix this before paying for content. |
| Tiny ad budget | LinkedIn clicks are costly. Start organic, add ads once the profile converts visitors. |
FAQs
LinkedIn marketing services: common questions
What do LinkedIn marketing services include?
LinkedIn marketing services at Digital Magma include profile rewrites, company page content, employee advocacy, LinkedIn Ads, Lead Gen Forms and monthly reporting.
Smaller plans focus on profiles and posts. Larger ones add paid campaigns and account-based targeting.
How much do LinkedIn marketing services cost?
Our management fee starts from ₹40,000 a month plus GST, with plans from ₹40,000, ₹80,000 and ₹1,20,000.
Ad spend is separate. You pay LinkedIn directly from your own ad account, so you can see every rupee.
Is LinkedIn good for B2B lead generation?
For most B2B firms with a clear buyer title, it is one of the strongest channels available. You can reach people by function, seniority and company.
Clicks cost more than on other networks, so lead quality and pipeline matter more than cost per click.
Do you post on my personal profile?
We draft posts from interviews with you and publish only after you approve each one.
Some founders prefer to press publish themselves. Either works, as long as the voice stays yours.
What are Thought Leader Ads?
Thought Leader Ads let a company pay to promote a post written by a person, such as an employee, a customer or an industry expert.
The author must approve the request in Campaign Manager before the post runs as an ad.
Do you use LinkedIn automation tools?
We never use tools that send connection requests or messages automatically. LinkedIn’s User Agreement prohibits bots, and restrictions can follow.
Outreach stays manual, written and sent by real people.
How do you measure LinkedIn results?
Every lead is tracked from the ad or post to the CRM, where sales marks it as qualified or not.
The monthly report shows reach, leads, meetings and pipeline value, so you judge spend by business results.
Can you run account-based marketing on LinkedIn?
Digital Magma runs ABM by uploading your target company list through Matched Audiences.
We warm those accounts with useful posts first, then retarget the people who engaged with offers such as a guide or a demo.
How soon will I see leads?
Paid campaigns usually produce form leads soon after launch, once tracking and audiences are right.
Organic growth is slower and depends on posting steadily. We would rather give you honest monthly numbers than a promise.
Do you work with companies outside India?
Digital Magma works with firms in India, the USA, the UK, the UAE, Canada and Australia.
Calls run in your time zone where needed, and campaigns can target any country LinkedIn serves.
Related
LinkedIn marketing related services and guides
LinkedIn marketing works best next to the other channels a B2B buyer touches, and Digital Magma covers those too. These pages explain social media marketing across platforms, B2B SEO, paid search and a planned page on performance marketing that brings Google, Meta and LinkedIn spend into one view.
Social media marketing
All major platforms in one plan.
B2B SEO
Search work for long sales cycles.
PPC services
Google Ads management.
Performance marketing
Paid channels measured on CPA and ROAS (page coming soon).
Marketing automation
CRM and follow-up flows (page coming soon).
Content writing
Articles and guides that feed posts.
Digital marketing services
Every channel under one roof.
AI Overviews
How Google’s AI answers pick sources.
Author
LinkedIn marketing guide author: Ankit Sachan
This LinkedIn marketing guide was written by Ankit Sachan, founder and Head of SEO at Digital Magma. He has worked in digital marketing for more than ten years and posts on LinkedIn himself, where about 30K people follow him, so the advice here comes from his own account as much as from client work.
Ankit Sachan
Founder & Head of SEO, Digital Magma
He has led 100+ projects across 10+ industries for clients in six countries, with a focus on B2B search, content and paid media.
Credentials: Google Ads, GA4 and Google Business Profile certified. Last updated 27 October 2026.
Let’s talk
LinkedIn marketing that books meetings with the right buyers
Digital Magma reviews your founder profile, company page and any past LinkedIn campaigns before the first call. We then share what we would change, and send a written proposal for LinkedIn marketing services with the fee, the suggested ad budget and the reporting plan.
- A first look at your profiles and page
- A short call on what we found
- A written proposal with fee and ad budget
- Call: +91 79823 19697
- Email: contact@digitalmagma.com
- WhatsApp: Chat with us
- Mon–Sat, 9 am–9 pm IST · Sector 137, Noida 201305 · Contact page
Send us your company page link, and Digital Magma will reply with the first three LinkedIn marketing fixes we would make.
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