Performance marketing services · Digital Magma · India, USA, UK
Performance Marketing Agency Measured on Leads, CPA and ROAS by Digital Magma
Digital Magma is a performance marketing agency that runs Google, Meta and LinkedIn ads against one number you care about: cost per lead, cost per sale or return on ad spend.
Every channel reports into the same GA4 view, so budget follows results.
- 5.0★ from 100+ Google reviews
- Google Ads, GA4 and Business Profile certified founder
- 10+ years in search and paid media
Performance marketing quote: tell us about your ads
Digital Magma looks at your ad accounts and tracking before quoting. Management plans start from ₹40,000 a month plus GST. Ad spend is separate and is paid by you to Google, Meta or LinkedIn.
Fee and ad spend shown separatelyYour details stay private
- 10+ yearsin search and paid media
- 100+ projectsacross 10+ industries
- 3 ad platformsGoogle, Meta and LinkedIn
- 6 countriesIndia, USA, UK, UAE, Canada, Australia
- 5.0★ Googlefrom 100+ reviews
Performance marketing agency: the short answer
A performance marketing agency buys ads on Google, Meta, LinkedIn and similar platforms and is judged on measurable outcomes: leads, sales, cost per acquisition and return on ad spend. Digital Magma plans, runs and tracks these campaigns in one GA4 view. Management starts from ₹40,000 a month plus GST, and ad spend is separate.
Brands our team has worked with
- ATS
- Sleepwell
- BNC
- Bushido
- Dainik Bhaskar Job Yoda
The basics
Performance marketing: what it is and when you need it
Performance marketing is paid advertising where every rupee is tied to a result you can count, such as a form fill, a call, a booked demo or an order. Digital Magma sets that result before the first ad runs. You need it once ads cost real money and nobody can say which channel pays.
Most businesses start with one platform. Somebody boosts a post or opens a Google Ads account, and it works for a while.
Then a second channel arrives. Meta reports one number, Google another, and the CRM shows a third. Each platform takes credit for the same lead.
Our job is to settle that argument with data. We pick the conversion that matters, track it the same way everywhere, and judge each channel by what a result costs.
That is what a performance marketing agency adds over a campaign-only team. A PPC service manages Google Ads well. Performance work sits one level up and decides where the next ₹50,000 of spend should go.
What’s included
Performance marketing services: what’s included
Digital Magma’s performance marketing services cover six jobs: tracking, campaign builds, creative tests, bidding, landing pages and reporting. They run as one programme, because a bidding change means little if the tracking under it is broken. Each month you see which job moved cost per result and by how much.
Tracking and attribution
GA4 key events, Google Ads conversions, the Meta pixel and the LinkedIn Insight Tag, all checked against real enquiries.
Campaign build
Account structure, audiences, keywords and exclusions written for one goal per campaign.
Creative tests
Two or three ad angles at a time, so a winner is clear before the next round starts.
Bidding
Target CPA or Target ROAS once the account has enough conversions to feed them.
Landing pages
Form length, page speed, proof and the offer itself, tested against conversion rate.
Reporting
One monthly report in rupees: spend, results, cost per result and what we change next.
Measurement
Performance marketing tracking: one GA4 view for every channel
Performance marketing only works when every platform counts the same conversion. Digital Magma marks the actions that matter as GA4 key events, imports them into Google Ads, mirrors them in Meta and LinkedIn, and checks the totals against your CRM. Consent mode and enhanced conversions fill some of the gaps that privacy rules leave.
Google’s Analytics Help describes a key event as an action that is “particularly important to the success of your business”. A key event can then become a Google Ads conversion that bidding uses.
We keep that list short. A newsletter sign-up and a demo request are not worth the same, so they are never bid on as if they were.
Consent is the next layer. Google’s consent mode documentation explains two setups. In basic mode, tags stay blocked until a visitor agrees. In advanced mode, tags load and send “cookieless pings” while consent is denied.
Enhanced conversions send hashed first-party data, such as an email from a form, to improve matching. For businesses that close deals offline, offline conversion import brings CRM stages like “qualified” or “won” back into Google Ads.
Channels
Performance marketing channels: Google, Meta and LinkedIn
As a performance marketing agency, Digital Magma usually runs three platforms. Google catches people who are already searching. Meta reaches people before they search, through Facebook and Instagram. LinkedIn finds business buyers by job title and company. Each one gets a role, a budget share and a target cost per result.
| Platform | Best at | Main automation | What we control |
|---|---|---|---|
| Google Ads | Search demand that already exists | Smart Bidding and Performance Max | Keywords, negatives, conversion goals, asset groups |
| Meta (Facebook and Instagram) | Creating demand with visuals and video | Advantage+ audience, placements and creative options | Creative angles, offers, exclusions, budget |
| LinkedIn Ads | B2B buyers by role, seniority and company | Lead Gen Forms and audience expansion | Job titles, company lists, form questions |
Google’s Help Center says Performance Max lets one campaign reach YouTube, Display, Search, Discover, Gmail and Maps. That reach is useful. It also makes it easy to pay for cheap placements that rarely convert.
So we feed Performance Max only the conversions that matter, add brand exclusions where it makes sense, and watch search terms and placement reports.
On LinkedIn, Lead Gen Forms fill in contact and profile details when a member taps the ad’s button. That cuts form friction for B2B offers. We keep the question count low and sync leads to your CRM the same day.
Channel detail lives on our own pages: Google Ads management, online advertising, LinkedIn marketing services and Instagram marketing services.
Bidding
Performance marketing bidding: Target CPA, Target ROAS and when to switch
Performance marketing bids are set by machines today, and a performance marketing agency’s job is to give those machines the right goal. Digital Magma starts new accounts on Maximize conversions, then moves to Target CPA or Target ROAS once conversion volume is steady. The target is raised or lowered in small steps.
Google groups four strategies under Smart Bidding: Maximize conversions, Target CPA, Maximize conversion value and Target ROAS. Google calls it “auction-time bidding”, since the bid is set for each auction.
The first two suit lead generation. The last two suit stores and any business that can put a value on each conversion.
A sharp cut to a CPA target usually starves a campaign. Volume drops before cost does. Smaller moves, with a week or two between them, give the system time to settle.
Meta works the same way through cost-per-result goals and bid caps. We use them sparingly, mostly on accounts with steady daily volume.
Budget
Performance marketing budget: moving spend by results
Performance marketing budgets at Digital Magma are reviewed every month against one question: where did a lead or sale cost least, at the quality sales accepted? Money moves toward that channel and away from the weakest one. A test share stays aside for new audiences, so the account keeps learning.
| Budget share | Used for | Judged on |
|---|---|---|
| Core | Campaigns with a proven cost per result | CPA or ROAS against target |
| Growth | Scaling winners into new keywords, audiences or cities | Cost per result as volume rises |
| Test | New channels, offers and creative angles | Early signals, then CPA |
The split is agreed with you and changes as results come in. A B2B software firm might lean on LinkedIn and Google Search. A clinic might lean on Google and Meta. We don’t decide that from a template.
Quality matters as much as cost. A ₹300 lead that never answers the phone costs more than a ₹900 lead that books a meeting. That is why we ask for CRM feedback every month.
Read our guide on a Google Ads lead quality audit before raising budget for the checks we run first.
Creative and pages
Performance marketing creative and landing pages
In performance marketing, the ad and the page after it decide most of the cost per lead. Digital Magma tests a small number of clear angles, such as price, proof or speed, and changes one landing page element at a time. Faster pages, shorter forms and visible proof usually lift conversion rate.
Automated campaigns pick from what you give them. Weak images and vague headlines get shown to more people, faster, and the cost per lead follows.
We write ads around one promise each. “Same-week visa slot review” is a promise. “Quality service you can trust” is not.
The landing page has to keep that promise above the fold. We check load speed on mobile, cut form fields to what sales really uses, and place reviews near the button.
Process
Performance marketing process: six steps from audit to scale-up
Digital Magma runs performance marketing in six steps: tracking audit, goals, account build, launch, weekly tuning and scale-up. Each step leaves you something to check, from a tracking fix list to a dated change log. New accounts spend the first weeks on clean data before anyone talks about scaling.
Tracking audit
GA4, Tag Manager, pixels and CRM compared lead by lead. Output: a fix list.
Goals
Target cost per lead or ROAS agreed with your margin in mind. Output: a written target.
Build
Campaigns, audiences, ads and landing page changes. Output: everything shared for approval.
Launch
Ads go live with daily checks on spend and conversions. Output: a launch note.
Tune
Search terms, placements, creative and bids reviewed every week. Output: a change log.
Scale
Budget added where cost per result holds. Output: next month’s channel split.
What you receive each month
- A report in rupees: spend, leads or sales, cost per result and ROAS by channel
- A change log with every bid, budget, ad and audience edit
- A lead quality review built on your CRM feedback
- A call and the proposed channel split for next month
Tools and checks
Performance marketing tools and checks we use
Digital Magma runs performance marketing inside the platforms’ own tools first: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4 and Google Tag Manager. Looker Studio pulls them into one report. The ad accounts stay in your name, so the history and data remain yours if we part ways.
Account ownership is a quiet problem when hiring a performance marketing agency in India. Some agencies run clients through their own accounts, and the history disappears when the contract ends.
We work as a manager on your accounts. You keep admin access and billing, and ad spend goes from your card or invoice to the platform.
The founder holds Google Ads, GA4 and Google Business Profile certifications. That covers the measurement side as well as the ads.
AI search
Performance marketing and AI search: ads, AI Overviews and ChatGPT
Performance marketing now runs next to AI answers. Google shows AI Overviews above many results, and buyers ask ChatGPT for options before they click an ad. Digital Magma treats this in two ways: paid campaigns cover the searches AI answers don’t settle, and organic work helps your brand appear inside those answers.
Paid search data is a good early signal for AI visibility work. The queries that convert in Google Ads show what buyers really ask, in their words.
We pass those queries to the content and SEO side, where they shape pages that AI tools can quote. Our AI SEO services page covers that work.
Inside the ad platforms, AI already sets bids and picks placements. A performance marketing agency still has to set the goal, guard brand safety and check the outcomes by hand.
Use cases
Performance marketing for lead generation, ecommerce and B2B
Performance marketing looks different by business model, so Digital Magma, as a performance marketing agency, sets the metric to match. Service firms are judged on cost per qualified lead. Online stores are judged on ROAS and new-customer sales. B2B companies are judged on cost per meeting or sales-accepted lead, which takes longer to measure.
Lead generation
Clinics, education, real estate, visa and coworking firms. Metric: cost per qualified lead.
Ecommerce
Shopify and other stores using Shopping, Performance Max and Meta catalogue ads. Metric: ROAS.
B2B and SaaS
Google Search plus LinkedIn, with offline conversion import from the CRM. Metric: cost per meeting.
Sector detail sits on our pages for healthcare, real estate, SaaS, education and ecommerce.
Proof
Performance marketing results and client reviews
Performance marketing proof from Digital Magma is limited to what clients have approved. One Shopify store shows 67% year-on-year growth over an ongoing 18-month engagement (SEO and paid ads), a figure that covers both channels. Two lead generation accounts are listed by scope only, alongside quoted Google reviews.
A Shopify store
Ongoing engagement
- Scope
- Paid ads and search run side by side for one online store.
- How to read it
- The figure covers both channels. It is not shown as an ads-only result.
A visa services company
Google Ads
- Scope
- Search campaigns built around visa enquiries, with call and form tracking.
- Numbers
- Not published until the client approves them.
A coworking space
Google Ads
- Scope
- Local search campaigns for desk and cabin enquiries.
- Numbers
- Kept private until approved.
“Digital Magma managed our Google Ads campaigns, and we saw a clear improvement in lead quality and cost efficiency.”
“Their PPC management service worked well for our business. Ads were optimized properly and we noticed better conversion quality.”
“Digital Magma helped us generate better quality leads through SEO and Google Ads. We noticed improved engagement and more business inquiries within a reasonable timeframe.”
Read all 100+ reviews on Google
Awards and recognition
Award details appear here once the photos are confirmed.
Pricing
Performance marketing agency pricing from ₹40,000 a month
Performance marketing agency fees at Digital Magma start from ₹40,000 a month plus GST. Growth starts from ₹60,000, Scale from ₹80,000 and Enterprise from ₹1,20,000, each plus GST. Ad spend is separate: you pay Google, Meta or LinkedIn directly, and our fee never comes out of it.
| Plan | From (per month) | Suited to | Scope |
|---|---|---|---|
| Starter | ₹40,000 + GST | One platform, one main offer | Tracking setup, one channel managed, monthly report |
| Growth | ₹60,000 + GST | Two platforms, several offers | Two channels, creative tests, landing page advice |
| Scale | ₹80,000 + GST | Three platforms or several cities | Google, Meta and LinkedIn with budget moved monthly |
| Enterprise | ₹1,20,000 + GST | Large accounts and CRM-linked bidding | Widest scope, offline conversion import, agreed in the proposal |
Exact deliverables are set in your written proposal. Ad spend is separate and billed to you by each platform.
Agency services, scoped to your requirements. Monthly work or standalone projects as agreed. Applicable taxes and ad spend are separate.
What moves the fee
- How many platforms and campaigns we run
- The number of cities, countries or languages
- How much creative we write and refresh each month
- Whether tracking needs a rebuild before launch
- CRM work such as offline conversion import
Engagement models: four ways to work
Digital Magma works as a performance marketing agency in four shapes. Choose the one that matches your team.
| Model | Best for | What you get | Pricing basis |
|---|---|---|---|
| Monthly retainer | Businesses that want steady leads or sales | Ongoing management, tests and reporting | Plans from ₹40,000/month + GST, ad spend separate |
| Account audit | Teams already running ads | A written review of tracking, structure and waste | Free first look, full audit on quote |
| Tracking project | Accounts with broken or missing conversions | GA4, Tag Manager, pixels and CRM fixed once | Custom quote |
| Consulting | In-house marketers who run the ads | Monthly reviews of plans, bids and reports | Custom quote |
Agencies that want this work under their own brand can use our white-label PPC management. Businesses that want Google Ads alone can see outsourced PPC management.
How your service quote is scoped
₹40,000 is our minimum paid engagement, not a fixed price for every service or a promise that every deliverable is included. For this service, the quote depends on advertising platforms, campaigns, target markets, creative production, conversion tracking and landing-page work. Advertising spend is separate from our agency fee.
Recurring work is quoted per month; a standalone audit, build or production project is quoted separately. Your proposal confirms deliverables, quantities, timelines, revisions, applicable taxes and third-party costs before work begins. Larger programmes are custom quoted with no upper price limit.
Options
Performance marketing agency vs in-house team vs freelancer
A performance marketing agency, an in-house hire and a freelancer can all run ads. They differ in channel spread, tracking skill and cover. An in-house marketer knows the business best. A freelancer is often strong on one platform. Digital Magma brings several platforms, measurement and a backup person when someone is away.
| Factor | In-house hire | Freelancer | Agency (Digital Magma) |
|---|---|---|---|
| Platforms covered | Usually one or two | Often one | Google, Meta and LinkedIn |
| GA4 and tracking | Depends on the hire | Varies | Included in every plan |
| Knowledge of your business | Deep | Limited | Built through monthly reviews |
| Cover during leave | None | Rarely | Yes |
| Cost | Salary, tools and training | Lower monthly fee | From ₹40,000/month + GST |
Honest advice
Performance marketing: when you don’t need an agency yet
Performance marketing is a poor fit for some businesses, and Digital Magma says so on the first call. If you can’t yet spend enough on ads to collect steady conversions, or your offer and website aren’t ready, the fee buys little. Fix those first, then come back.
| Situation | Our advice |
|---|---|
| Very small ad budget | Run one Google Search campaign yourself on a few exact keywords, and learn what converts. |
| No way to track leads | Set up GA4 and a simple CRM sheet before paying anyone to run ads. |
| Offer not yet proven | Sell to a few customers through referrals first. Ads multiply a working offer and expose a weak one. |
| Long-term organic goal only | Look at SEO services instead of paid media. |
FAQs
Performance marketing agency: common questions
What does a performance marketing agency do?
A performance marketing agency runs paid ads and is judged on measured results such as leads, sales, CPA and ROAS.
The work covers tracking, campaign builds, creative, bidding, landing pages and reporting across Google, Meta, LinkedIn and other platforms.
How is performance marketing different from PPC?
PPC usually means managing one channel, most often Google Ads. Performance marketing covers several paid channels and decides how budget is split between them.
It also owns the shared tracking that lets you compare channels fairly.
How much do performance marketing services cost?
Digital Magma’s management fee starts from ₹40,000 a month plus GST, with plans from ₹40,000, ₹80,000 and ₹1,20,000.
Ad spend is separate. You pay it straight to Google, Meta or LinkedIn, and we never take a cut of it.
Is ad spend included in your fee?
Ad spend is never included. It is billed by each platform to your card or invoice, in your own ad accounts.
Our fee covers planning, management, tracking and reporting, and it appears on a separate invoice with GST.
Which platforms do you manage?
We manage Google Ads, Meta ads on Facebook and Instagram, and LinkedIn Ads in most accounts.
YouTube, Microsoft Advertising and Shopping feeds are added when the audience is there. Channel choice follows cost per result, not habit.
Do you use Performance Max and Advantage+?
We use them when the account has clean conversion data and enough volume to learn from.
We still control the goals, exclusions and creative, and we read placement and search term reports every week.
How soon will I see results?
Early data arrives within days of launch, but stable cost per result takes longer because bidding systems need conversions to learn.
We agree a review point in the proposal rather than promising a date.
Who owns the ad accounts?
You do. We work as managers on accounts registered to your business.
If we stop working together, the accounts, history, audiences and conversion data stay with you.
Can you fix tracking we already have?
Tracking repair is often the first job. We compare GA4, the ad platforms and your CRM, then fix double counts and missing events.
Consent mode and enhanced conversions are set up where your site and policy allow.
Do you guarantee a cost per lead or ROAS?
We don’t guarantee results, because auctions, competitors and your offer all move costs.
We do agree a target in writing, report against it every month and explain what we change when it is missed.
Related
Performance marketing related services and guides
Performance marketing connects to the rest of Digital Magma’s work. These pages go deeper on single channels, search, outsourced management and the automation that follows a lead after the click. Some are being written now and will be linked once they go live.
PPC services
Google Ads management in depth.
Online advertising
Display, video and social ad formats.
Digital marketing services
Every channel we run, in one place.
SEO services
Organic search alongside paid.
Marketing automation
CRM, email and WhatsApp follow-up (page coming soon).
LinkedIn marketing
B2B profiles, content and ads (page coming soon).
Instagram marketing
Reels, Meta ads and DM leads (page coming soon).
Lead quality audit
Checks to run before raising ad budget.
Author
Performance marketing guide author: Ankit Sachan
This performance marketing guide was written by Ankit Sachan, founder of Digital Magma, who reviews the tracking and targets on every paid account the agency takes on. He has spent more than ten years in digital marketing, across search, Google Ads, analytics and AI search visibility.
Ankit Sachan
Founder & Head of SEO, Digital Magma
He has worked on 100+ projects in 10+ industries, for clients in six countries.
His paid media work centres on measurement: making sure the conversion a campaign bids on is the one the business values.
Credentials: Google Ads, GA4 and Google Business Profile certified. 10+ years in the field. Last updated 27 October 2026.
Let’s talk
Performance marketing that shows what each lead costs
Performance marketing starts with a free account audit from Digital Magma. Share view access to your ad accounts and GA4, and we check tracking, wasted spend and bidding, then walk you through it on a call. A written proposal follows, with our fee and ad spend shown separately.
- A tracking check across GA4, pixels and your CRM
- A short call on wasted spend and quick fixes
- A written proposal with fee and ad spend apart
- Call: +91 79823 19697
- Email: contact@digitalmagma.com
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