SEO reseller program · Digital Magma · India, USA, UK
SEO Reseller Services for Agencies: Your Brand, Our Delivery Team by Digital Magma
SEO reseller services from Digital Magma let your agency sell search work at your own price while our team audits, writes and builds links behind the scenes.
You keep the client, the invoice and the margin. We stay invisible.
- 5.0★ from 100+ Google reviews
- Google Ads, GA4 and Business Profile certified founder
- Clients in 6 countries
SEO reseller terms: tell us about your agency
Digital Magma replies with wholesale terms once we know your agency, the client you want to resell to and the market. Plans start from ₹40,000 a month plus GST per client site.
NDA on requestWe never contact your clients
- 10+ yearsin search and digital marketing
- 100+ projectsacross 10+ industries
- 500+ keywordson Google page one, 100+ at #1
- 6 countriesIndia, USA, UK, UAE, Canada, Australia
- 5.0★ Googlefrom 100+ reviews
SEO reseller services: the short answer
SEO reseller services are search work an agency buys at a wholesale rate and sells to its own clients under its own name. The agency owns the client relationship and sets the resale price. Digital Magma runs a SEO reseller program with plans from ₹40,000 a month plus GST per client site.
Brands our team has worked with
- ATS
- Sleepwell
- BNC
- Bushido
- Dainik Bhaskar Job Yoda
The basics
SEO reseller program: what it is and when you need one
An SEO reseller program is a supply agreement. Your agency sells search to a client, and a partner such as Digital Magma does the work at a wholesale rate. You need one when clients ask for SEO you can’t staff, or when hiring a full search team would cost more than the accounts bring in.
People often use “reseller” and “white label” as if they meant the same thing. They overlap, but the stress falls in different places.
White label describes the branding. The reports, the emails and the deliverables carry your name. Our white-label SEO services page covers that side in depth.
Reselling describes the money. You buy at one price, sell at another, and the gap pays for your account management and profit.
Most of our partners want both. Some only need the commercial part and are happy to say a specialist team does the delivery. Either way works with us.
Signs
SEO reseller signs: when your agency is ready to resell
Reseller work makes sense once search requests start turning up in your sales calls and you keep saying “we’ll find someone”. Digital Magma sees the same five warning signs across partner agencies, from lost renewals to a single overworked freelancer holding every account together.
The first sign is usually quiet. A client renews the website retainer but takes SEO to another firm. Six months later the other firm pitches them a redesign too.
Another one is the late-night audit. Someone on your team runs a free crawler, pastes the issues into a deck and hopes the client doesn’t ask follow-up questions.
A third comes from growth. Five clients want search at once, and the one person who knows it is already full.
What’s included
SEO reseller services: what our team delivers
Our SEO reseller services cover the full delivery stack for each client site: audits, technical fixes, on-page copy, content, link outreach, local listings, AI search checks and reporting. Digital Magma scopes each site separately, so a small local business and an ecommerce catalogue get the work that suits them.
Pre-sale audit
A short review of your prospect’s site that you can use in the pitch, with your logo.
Technical fixes
Crawl errors, indexing, speed and structured data, briefed to the client’s developer or fixed by us.
Keyword map
Searches grouped by intent and assigned to one page each, so pages don’t compete.
On-page and content
Titles, headings, service pages and blog posts, written by people and sent to you for approval.
Link outreach
Editorial mentions and relevant listings. No paid link networks.
Local search
Google Business Profile updates, categories, photos and citation clean-up for local clients.
AI search checks
A fixed set of buyer prompts tested by hand in ChatGPT and Google’s AI features.
Reports
Branded or unbranded monthly reports, with a plain summary you can forward.
Partner support
A named contact on our side, available on WhatsApp and email during IST hours.
Margins
SEO reseller margins: wholesale price, your price
SEO reseller margins depend on one number Digital Magma never touches: the price you charge your client. We publish a wholesale “from” price for each plan, and you add whatever your market, your account management and your brand can carry. We don’t ask what you bill, and we don’t set a minimum resale price.
Think about the hours you still spend after handing off delivery. Calls with the client, reading our report, translating it into their language, chasing approvals. Price those hours in.
Agencies in the USA, UK and Australia often resell at a different level from agencies in Delhi or Mumbai. Your local market decides that, so we leave it to you.
Our wholesale price stays fixed for the agreed scope. If the client wants more pages or a second market, we send you a revised quote first and you decide whether to pass it on.
| Who decides | What |
|---|---|
| Digital Magma | Wholesale “from” price per plan, the scope in writing, delivery dates |
| Your agency | Resale price, contract with the client, invoicing, the brand on every report |
| Agreed together | Scope changes, the order of work, what goes in the monthly summary |
Selling
SEO reseller sales support: audits and proposals for your pitch
A reseller partner should help you win the account before any monthly work starts. Digital Magma prepares a short pre-sale audit of your prospect’s site, suggests the plan that fits, and drafts a scope you can paste into your own proposal, all without our name on it.
The pre-sale audit is kept short on purpose. Three to five findings, each with the page it affects and why it matters for enquiries. A prospect reads that. They rarely read forty slides.
We can join a sales call as “your search team” if you want technical backup. We won’t mention Digital Magma unless you introduce us.
If the prospect isn’t a good fit for search yet, we say so. Selling a retainer that can’t work hurts you more than losing the deal.
Onboarding
SEO reseller onboarding: five steps to the first report
Joining the Digital Magma SEO reseller program takes five steps: terms and NDA, client intake, access, a first audit, then monthly delivery. Each step has a clear output, so you always know what to tell your client and when the next piece of work lands.
Terms and NDA
Wholesale price, scope template and a mutual NDA if you want one. Output: signed terms.
Client intake
A short form on the client’s business, goals, markets and past SEO work. Output: a brief.
Access
User access to Search Console, GA4 and the CMS, granted by you or the client. Output: an access checklist.
First audit
Crawl, indexing, content and competitor review. Output: a ranked work plan in your branding.
Monthly delivery
Fixes, content and outreach, then a report. Output: the report and next month’s plan.
What you receive each month, per client site
- A dated work log: every fix, page and outreach result
- A report in your branding, or with no branding at all
- A short summary written for a business owner, ready to forward
- A call with you, never with the client unless you ask
Access
SEO reseller access: Search Console roles and data ownership
In a sound SEO reseller setup, the client or your agency stays the owner of Search Console, GA4 and the website. Digital Magma asks for a user role only. That way the data stays with the business if the partnership ends, and nobody can lock your client out of their own property.
Google’s Search Console help page on permissions lists three main roles. An owner “has full control” and can add or remove users.
A full user can see all data and use most tools, such as submitting a sitemap. A restricted user gets view rights on most reports.
For an audit, we only need restricted access. Google’s own guide to hiring an SEO suggests read access at that stage. Once monthly work starts, a full user role lets us submit sitemaps and check fixes.
We never ask to be made owner. If a previous provider holds ownership of your client’s property, we can help you take it back.
Tools and checks
SEO reseller tools and quality checks
Every SEO reseller report from Digital Magma starts with the client’s own Google data, then adds crawler and backlink data on top. A second person checks each deliverable before it reaches you, because one careless report under your brand costs you more than it costs us.
Search Console tells us what real searchers do. GA4 shows whether visits turn into enquiries. Crawlers show what a bot meets on the way.
We keep checks boring and repeatable. Spelling, links, the right logo on the report, numbers that match the source.
Tool licences are on us. You don’t pay extra for Ahrefs or Screaming Frog seats.
AI search
SEO reseller work for AI search: GEO and AEO under your brand
Our SEO reseller services now include AI search, because clients ask why ChatGPT or Google’s AI Overviews name a competitor. Digital Magma adds AI search checks to every SEO reseller plan: a fixed list of buyer prompts, tested by hand each month, plus entity work. You present it as your agency’s AI offer.
Generative engine optimisation (GEO) and answer engine optimisation (AEO) build on normal SEO. Pages still need to be crawlable, clear and trusted.
What changes is the extra attention to plain answers, consistent business details across the web and mentions on sites the AI tools read.
No one can promise a citation, and we won’t let you promise one either. Our AI SEO services page explains the method in more detail.
Use cases
SEO reseller India partnerships for agencies at home and abroad
SEO reseller India arrangements suit two kinds of partner. Indian agencies use Digital Magma to add search without new hires, and agencies abroad use us for delivery at Indian cost with overlap in their working day. Both get the same plans, the same reports and the same rule on client contact.
| Partner type | Typical client | What we usually handle |
|---|---|---|
| Web design studio | A new or rebuilt business site | Launch checks, redirects, local search and service-page copy |
| Paid media agency | A lead-gen business already running ads | Landing-page SEO, content and organic reporting beside the ads |
| Consultant | A founder who wants strategy plus hands | The delivery under the consultant’s plan |
| Agency abroad | Clients in the USA, UK, Canada or Australia | Full delivery, with calls in your morning or evening |
For overseas partners, our team works Mon–Sat, 9 am–9 pm IST. That covers the UK working day and the US morning or evening.
Proof
SEO reseller results you can show prospects
SEO reseller services are easier to sell with proof, so see what our work has done first. Digital Magma shares three anonymised projects led by our founder: an app company that grew from about 800 to 50,000+ monthly organic sessions, a UK health startup built from scratch, and a Noida software firm ranked #1 for its main search.
A mobile app company
International search
- Scope
- Search across six countries, with 500+ keywords on page one and 100+ at #1.
- Read more
- App company case study
A tele-oncology startup
Built from scratch
- Scope
- A new site planned for search, moved from React to Next.js so crawlers see the content.
- Read more
- UK healthcare case study
A software company
Content-led search
- Scope
- Nine posts written for searches that were growing but still quiet.
- Read more
- Software company case study
These are direct client projects. Reseller partners’ client results stay private, because those clients belong to the partner.
“They explain strategies clearly and focus on long-term business growth instead of short-term promises.”
“What stood out most was their communication and transparency. They provide regular updates and explain performance in simple terms.”
“Their SEO audit was very detailed. We never expected there could be so many technical issues.”
Pricing
SEO reseller pricing: wholesale plans from ₹40,000
SEO reseller pricing at Digital Magma starts from ₹40,000 a month plus GST per client site on the Starter plan. Growth starts from ₹60,000, Scale from ₹80,000 and Enterprise from ₹1,20,000, all plus GST. The exact figure depends on the site, the market and the content volume, and it is fixed in writing.
| Plan | Wholesale from (per month) | Suited to | Scope |
|---|---|---|---|
| Starter | ₹40,000 + GST | A local business, one location | Technical basics, on-page work, local listings, monthly report |
| Growth | ₹60,000 + GST | A regional business adding services | More pages and content each month, outreach |
| Scale | ₹80,000 + GST | Larger sites or several cities | Wider content and technical scope, more markets |
| Enterprise | ₹1,20,000 + GST | Big catalogues or several countries | Largest scope, agreed in the proposal |
You set the price your client pays. Exact deliverables per plan go into the written scope. Compare with our SEO packages for direct clients.
Agency services, scoped to your requirements. Monthly work or standalone projects as agreed. Applicable taxes and ad spend are separate.
Engagement models: four ways to partner
Digital Magma partners in four shapes. Pick the one that fits how many clients you plan to resell to.
| Model | Best for | What you get | Pricing basis |
|---|---|---|---|
| Per-client retainer | Agencies starting with one or two sites | Monthly delivery and a report per site | Plans from ₹40,000/month + GST |
| Reseller program | Agencies with several search clients | One contact, one invoice, all sites on agreed plans | Custom quote |
| Audit only | Pitches and one-off reviews | A branded audit and work plan your team can follow | Custom quote |
| Project | A migration or a site launch | Fixed scope with an end date | Custom quote |
How your service quote is scoped
₹40,000 is our minimum paid engagement, not a fixed price for every service or a promise that every deliverable is included. For this service, the quote depends on website size, technical complexity, locations and languages, content production, authority work and SEO or AI-search reporting.
Recurring work is quoted per month; a standalone audit, build or production project is quoted separately. Your proposal confirms deliverables, quantities, timelines, revisions, applicable taxes and third-party costs before work begins. Larger programmes are custom quoted with no upper price limit.
Options
SEO reseller vs referral vs in-house hire
An SEO reseller deal is one of three ways an agency can answer a client who asks for search. Referring the client away is easy but hands over the relationship. Hiring in-house gives control at the highest fixed cost. Reselling through Digital Magma keeps the client and turns delivery into a variable cost.
| Factor | Refer the client | Hire in-house | Resell (Digital Magma) |
|---|---|---|---|
| Who owns the client | The other firm, in practice | You | You |
| Your income | A referral fee, if any | Full fee, minus salary | Your price minus wholesale |
| Fixed cost | None | Salary, tools, training | None beyond active plans |
| Cover for leave | Not your problem | Hard with one hire | A team covers it |
| Best for | A one-off request | Agencies with many large search accounts | Agencies growing search revenue |
Honest advice
SEO reseller fit: when you shouldn’t resell
A SEO reseller program isn’t right for every agency, and Digital Magma would rather tell you before you sign. If you plan to promise rankings, resell at a price below our wholesale, or never read the reports yourself, the arrangement will fail sooner or later.
| Situation | Our view |
|---|---|
| You sell guaranteed positions | Google states that “no one can guarantee a #1 ranking”. We won’t deliver against that promise. |
| You want cheap bulk links | Google’s spam policies treat link schemes as a violation. We don’t buy them. |
| You have one search client a year | A simple referral may suit you better than a program. |
| You already have a strong team | Use us for overflow or audits only, or not at all. |
The same Google guide also suggests asking any SEO to “share with me all the changes you make”. Our work log does exactly that, so you can answer your client with facts.
Terms
SEO reseller terms: NDA, client contact and exit
Three terms protect a reseller most, and Digital Magma puts all three in writing: a mutual NDA, a no-contact rule for your clients, and a clean exit. If you leave, the work, the content and the access logs stay with the client, and we hand over notes your next provider can use.
We sign your NDA or send ours. Either is fine, as long as both sides are covered.
Our team won’t email, call or connect with your client unless you set up the contact yourself. If a client finds us and asks to work direct, we send them back to you.
Notice periods are agreed per plan. Content we wrote and paid for under your account belongs to the client once the invoice is settled.
Recognition
SEO reseller partner recognition and awards
SEO reseller services partners want outside recognition for the team behind their brand. Digital Magma received the Indian Business Award 2025 for Best Digital Marketing Agency, which matters to a reseller because your clients may search our team’s record before they trust the work. More awards appear here once photos and details are confirmed.
FAQs
SEO reseller services: questions agencies ask
What are SEO reseller services?
SEO reseller services are search work an agency buys from a partner at a wholesale price and sells to its clients as its own.
The agency owns the client and the invoice. The partner, here Digital Magma, handles audits, fixes, content, links and reports.
How is reselling different from white-label SEO?
Reselling is about the commercial deal, where you buy low and set your own price. White label is about branding, where the reports carry your name.
Most partners use both together. Our white-label page covers the branding side.
How much markup should I add?
That is your call, and we never ask what you charge. Price in your account management time, your review of each report and your market’s rates.
Our wholesale plans start from ₹40,000 a month plus GST per client site.
Will my client ever find out about Digital Magma?
Not from us. Reports can carry your logo or none, we don’t contact your clients, and we sign an NDA on request.
If you prefer to introduce us as your delivery partner, that works too.
Do you guarantee rankings for my clients?
We don’t, and Google says no one can guarantee a #1 ranking.
What we commit to is a written scope, dated work logs and honest monthly reports, so you can show your client exactly what was done.
What access do you need to a client’s site?
For an audit, restricted access to Search Console and viewer access to GA4 are enough.
For monthly work, a full user role in Search Console and an editor account in the CMS. The client or your agency stays the owner throughout.
Can you join sales calls with my prospects?
Our team can join as part of your agency’s search team, under your brand.
We also prepare short pre-sale audits that you can present in the pitch.
Do you work with agencies outside India?
Digital Magma works with agencies in the USA, UK, UAE, Canada and Australia as well as India.
Our hours are Mon–Sat, 9 am–9 pm IST, which overlaps with the UK day and part of the US day.
Can I start with one client site?
Starting with one site is what we recommend. You check the work, the reports and the communication before adding more clients.
Once you resell to several sites, a reseller program puts them on one invoice.
Do you resell PPC or content as well?
Our partners can also resell paid ads and content. See white-label PPC management and white-label content writing.
Ad spend is separate and is paid by the client.
Related
SEO reseller related services and guides
Reseller partners often add other services once search runs smoothly. Digital Magma offers white-label delivery for paid ads and content, a dedicated team for larger agencies, and guides on AI search. Pages marked “coming soon” are planned and will link here once they go live.
White-label SEO services
The branding side of partner delivery.
Dedicated SEO team
A fixed team for agencies with many accounts.
Outsource SEO to India
For businesses and agencies hiring direct.
White-label PPC
Google Ads run under your brand.
White-label content
Blog posts and service pages for your clients.
AI SEO services
GEO and AEO in depth.
Performance marketing
Paid ads measured on leads and ROAS (page coming soon).
AI marketing company
Where AI helps and where people decide (page coming soon).
Author
SEO reseller guide author: Ankit Sachan
This guide to SEO reseller services was written by Ankit Sachan, founder and Head of SEO at Digital Magma. He reviews every partner’s scope before work starts and sets the search plan for each client site, drawing on more than ten years in search and digital marketing.
Ankit Sachan
Founder & Head of SEO, Digital Magma
He has led 100+ projects in more than ten industries, for clients in six countries.
His focus areas are technical SEO, international SEO, and GEO and AEO for AI search.
Credentials: Google Ads, GA4 and Google Business Profile certified. Last updated 27 October 2026.
Let’s talk
SEO reseller services that grow your agency’s margin
Digital Magma starts with one client site so you can judge the work before you commit more accounts. Tell us about your agency and the client you want to resell to. We send wholesale terms, a draft scope and an NDA if you want one, usually after a short call.
- Wholesale terms for your first client site
- A draft scope you can reuse in your proposal
- An NDA before any client details change hands
- Call: +91 79823 19697
- Email: contact@digitalmagma.com
- WhatsApp: Chat with us
- Mon–Sat, 9 am–9 pm IST · Sector 137, Noida 201305 · Contact page
Ask for terms today. Digital Magma replies with reseller pricing for your first client and the SEO reseller services we would put in scope.
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