Keyword research services · Digital Magma · India and worldwide
Keyword Research That Gives You a Page-by-Page Plan to Build From by Digital Magma
Keyword research from Digital Magma ends in a map: every target search assigned to one page, labelled by intent, with the rising terms your competitors have not found yet.
No 5,000-row export dumped in your inbox.
- 5.0★ from 100+ Google reviews
- Google Ads, GA4 and Business Profile certified founder
- 500+ page-one keywords to date
Keyword research request: tell us your market
Digital Magma reads your site and three competitors before replying. Monthly plans begin from ₹40,000 plus GST, and a one-off research project gets its own written quote.
Competitors read firstWe keep your details private
- 10+ yearsof hands-on search work
- 100+ projectsacross 10+ industries
- 500+ keywordson Google page one, 100+ at #1
- 6 countriesIndia, USA, UK, UAE, Canada, Australia
- 5.0★ Googlefrom 100+ reviews
Keyword research services: the quick answer
Keyword research services find the searches your buyers type, judge which ones you can win, and assign each to a page with the right format. A good deliverable is a page map with intent, priority and supporting questions, not a raw export. Digital Magma includes this research in SEO plans from ₹40,000 a month plus GST.
Brands our team has worked with
- ATS
- Sleepwell
- BNC
- Bushido
- Dainik Bhaskar Job Yoda
The output
Keyword research deliverables: what a useful report contains
Digital Magma’s research ends in a document your writers and developers can act on the same week. We deliver a sheet with one row per planned page, its primary and secondary terms, intent label, page type, priority score and the questions it must answer, plus a short note on what to build first.
| Column | What it tells you |
|---|---|
| Page URL | Existing page to improve, or a new page to create |
| Primary term and variants | The main search and the close wordings that share its results |
| Intent | Informational, commercial, transactional or navigational |
| Page type | Service page, category, guide, comparison or FAQ |
| Demand signal | Volume range, Trends direction and Search Console data |
| Keyword difficulty | Tool score checked against the real results page |
| Questions to answer | People Also Ask, autocomplete and sales-call questions |
| Priority | Business value, effort and odds of winning, scored together |
The plan stops at the brief. Writing the pages is a separate job, covered by our content writing services.
Search intent
Keyword research by search intent: the right page type for each term
Digital Magma treats a term as unfinished until it has an intent and a page type, so we read the live results page (the SERP) for every priority term. If Google shows guides, a sales page will struggle. If it shows agency pages and maps, a blog post rarely wins. The format follows the results.
Take “keyword research” itself. Our Google Trends comparison for India in October 2026 gave it 66, against 9 for “seo keyword research” and 0 for “keyword research services”.
Those are relative scores, not search counts. Google’s Trends help page explains that values are scaled from 0 to 100 within the chosen place and period.
Most people typing the bare term want to learn. That is why this page explains the method in some depth before it talks about price. We apply the same reading to your terms.
Clustering
Keyword research into clusters and topic maps
Keyword clustering puts terms that share the same results page onto one URL. Digital Magma clusters by comparing what Google ranks for each term, not by word similarity alone, then arranges the clusters into a topic map with one main page per theme and supporting articles linked beneath it.
“Packers and movers Noida” and “movers and packers in Noida” look different and return nearly the same results. They belong on one page.
“Office relocation Noida” can look close and return a different set of firms. That one may deserve its own page. Long-tail variants, such as “packers and movers Noida with storage”, usually ride along with their head term.
Grouping by results overlap prevents keyword cannibalisation, where two of your pages compete for one term. The topic map then shows where internal links should run.
Our method
Keyword research for future keywords: rising searches before competitors
Digital Magma’s research includes a “future keyword” pass: terms that are rising in Google Trends but still have weak results pages. Publishing a strong page early means competing with few others. When demand grows, your page is already indexed, linked and trusted, instead of starting from zero against everyone.
We look for three signals together. Trends shows a steady climb rather than one spike. Autocomplete starts offering the phrase. The current top results are thin, old or off-topic.
For a Noida software development company, this method produced nine posts on terms that were still quiet. The firm went on to rank #1 on Google for “top software development companies in noida”.
Future keywords carry risk. Some trends stall. We cap them at a share of the plan and keep the rest on proven demand.
Indian markets
Keyword research in Hindi, Hinglish and local Indian terms
Indian buyers search in ways most tools miss, so Digital Magma covers how people really type: Hindi in Devanagari, Hindi in Roman script, and English mixed with both. We collect these variants from autocomplete, your Search Console data and sales calls, because global tools often show low or zero search volume for them.
A buyer may search “best AC repair near me”, “AC repair wala Noida” or “एसी रिपेयर”. Each can lead to the same service, and tools rarely group them.
We decide case by case whether a variant belongs on the English page, a Hindi page or both. A Hinglish phrase can often sit naturally in an English FAQ.
Local terms matter too. Sector numbers, metro stations and landmark names show up in Indian searches far more than postcodes do.
Competitors
Keyword research through competitor gap analysis
Digital Magma speeds the work up by studying who already wins. We compare your site with three to five real search competitors, which are often different from your business rivals, and lists the terms they rank for that you do not. Each gap is then judged on fit and odds before it reaches the map.
Your search competitors are whoever holds your target results. For a Noida software firm, that may include list sites and directories as well as other developers.
We export their ranking terms from Ahrefs or Semrush, remove brand and irrelevant terms, and keep the ones that match your services.
A gap is not automatically worth filling. If a competitor ranks because of a ten-year-old link profile, we may suggest a narrower angle instead.
AI search
Keyword research for AI search: questions, prompts and query fan-out
For AI search, Digital Magma adds the follow-up questions behind each term. Google has said its AI Mode uses a query fan-out technique, splitting one question into several related searches. We list those likely sub-questions for every priority page, so the page can answer them and be picked for more of the fan-out.
Someone asking ChatGPT or AI Mode “which CRM should a 20-person sales team in India use” triggers many searches: pricing, Indian payment support, WhatsApp integration, reviews.
A page that answers only the head term misses most of them. We add the sub-questions to the brief as short, direct answer blocks.
Prompts are harder to measure than keywords, since no tool shows true prompt volume. We use People Also Ask, forum threads and sales questions as stand-ins. Background reading: query fan-out, Google AI Mode and semantic search.
Data
Keyword research tools and data sources we use
Digital Magma blends Google’s own data with third-party tools, since no single source is complete. Search Console shows what already reaches you. Google Keyword Planner and Trends show demand and direction. Ahrefs and Semrush add difficulty and competitor data. The live results page settles any disagreement between them.
Each source has blind spots. Keyword Planner often shows broad ranges, such as 1K to 10K, for accounts without active ad spend. Third-party volumes are estimates.
Search Console is the most accurate for your site, but Google hides some rare queries to protect privacy, and it only sees terms you already appear for.
So we never rely on one number. A term earns a place when several sources and the results page agree.
Process
Keyword research process: from seed list to page map
Digital Magma runs the research in six steps that turn a short seed list into a page map. We start from your services and buyer questions, expand with tools, check the live results, cluster, score priorities, and hand over the map with a briefing call. Your sales knowledge shapes the seed list from the start.
Seed list
Services, products and buyer questions, taken from a call with you and your sales notes.
Expand
Autocomplete, tools, competitor rankings and Search Console data.
Check the results page
Intent and page type read from what Google ranks today.
Cluster
Terms grouped by results overlap, one page per group.
Score
Value, effort and odds rated for each page.
Hand over
The map, a build order and a call with your writers.
Use cases
Keyword research for new sites, B2B firms and global markets
The research changes shape with the business, and Digital Magma adjusts the depth to match. A new site needs a full map before launch. A B2B firm needs fewer, higher-value terms tied to long sales cycles. A company selling in several countries needs separate research per market, because wording and demand differ.
New websites
The map decides the site structure, so URLs and menus are planned around demand from day one.
B2B and SaaS
Problem, comparison and integration terms that decision makers search. See B2B SEO.
Several countries
Spelling, units and buyer language checked per market. See international SEO.
Proof
Keyword research results we can show
Our research is easiest to judge through the keyword rankings that followed it. Digital Magma can show two approved outcomes without client names: a Noida software company at #1 for its main target search after nine future-keyword posts, and an Indian app company with 500+ page-one keywords, 100+ of them at #1.
A Noida software development company
Future-keyword content
- Research angle
- Nine posts aimed at rising terms with weak competition.
- Read more
- Noida software case study
An Indian mobile-app development company
International SEO
- Research angle
- Separate keyword sets for India, the USA, the UK, the UAE, Canada and Australia.
- Read more
- App company case study
A Canadian welding manufacturer
B2B and international
- Research angle
- Product and application terms chosen for buyers, not for volume.
- Numbers
- Further figures stay private until the client approves them.
“Our experience with Digital Magma has been very positive. They understood our business goals and suggested practical SEO strategies that actually worked. We have noticed steady growth in website traffic and inquiries.”
“Digital Magma helped us generate better quality leads through SEO and Google Ads. We noticed improved engagement and more business inquiries within a reasonable timeframe.”
“Started working with Digital Magma a few months back for local SEO. We are seeing steady improvement in rankings and customer inquiries.”
Pricing
Keyword research pricing from ₹40,000 a month
Digital Magma prices research as part of SEO plans from ₹40,000 a month plus GST. Growth starts from ₹60,000, Scale from ₹80,000 and Enterprise from ₹1,20,000, each plus GST. A standalone research project is quoted on the number of services, markets and languages, with the scope set in writing.
| Plan | From (per month) | Fits | Research scope |
|---|---|---|---|
| Starter | ₹40,000 + GST | One service line, one market | Core map, refreshed quarterly |
| Growth | ₹60,000 + GST | Several services or a blog | Map plus monthly content keyword picks |
| Scale | ₹80,000 + GST | Multiple markets or languages | Per-market maps, Hinglish or regional sets |
| Enterprise | ₹1,20,000 + GST | Large catalogues and groups | Scope agreed in the proposal |
Your proposal lists the exact deliverables. Ask for a free SEO audit to see where you stand first.
Agency services, scoped to your requirements. Monthly work or standalone projects as agreed. Applicable taxes and ad spend are separate.
How you can buy research from us
Digital Magma sells research in four shapes. New sites usually buy a one-off map. Growing sites keep it inside a retainer so the map stays current.
| Model | Works for | You receive | Price basis |
|---|---|---|---|
| One-off map | New sites and redesigns | The full map and a build order | Project quote |
| Inside a retainer | Sites publishing every month | Map updates and monthly picks | Plans from ₹40,000 a month + GST |
| Gap study | Teams with a map that needs checking | Competitor gaps ranked by value | Project quote |
| Workshop | In-house writers | Training on our method, using your terms | Fixed quote |
How your service quote is scoped
₹40,000 is our minimum paid engagement, not a fixed price for every service or a promise that every deliverable is included. For this service, the quote depends on website size, technical complexity, locations and languages, content production, authority work and SEO or AI-search reporting.
Recurring work is quoted per month; a standalone audit, build or production project is quoted separately. Your proposal confirms deliverables, quantities, timelines, revisions, applicable taxes and third-party costs before work begins. Larger programmes are custom quoted with no upper price limit.
Options
Keyword research tool export vs freelancer vs agency
Keyword research can come from a tool export, a freelancer or an agency, and the difference is in judgement. An export lists thousands of terms with no priorities. A freelancer may cluster them. Digital Magma adds intent checks on the live results, a page map, future keyword picks and a build order tied to revenue.
| What you get | Tool export | Freelancer | Agency (Digital Magma) |
|---|---|---|---|
| Volume and difficulty | Yes | Yes | Yes, cross-checked |
| Intent read from results | No | Sometimes | Every priority term |
| Page map | No | Sometimes | Yes |
| Hinglish and regional terms | Rarely | Depends on the person | Yes |
| Future keyword picks | No | Rarely | Yes |
Honest advice
Keyword research you may not need right now
Fresh research is not always worth paying for, and Digital Magma will tell you when your current plan still holds. If a map is under a year old, your services have not changed and pages are still being built from it, finish building first. Research again when the market, offer or results pages shift.
| Situation | What to do instead |
|---|---|
| A recent map half built | Finish the pages already planned |
| Pages ranking on page two | Improve those pages before adding more |
| Site not indexed properly | Fix crawling first, since new terms will not help |
| Only branded searches matter | Focus on your listings and reviews |
For pages that already exist and stall on page two, our content optimization service is usually the better spend.
Keyword research team awards
More of Digital Magma’s recognition will be added here once each photo and citation is confirmed.
FAQs
SEO keyword research: questions buyers ask
What is included in keyword research services?
Digital Magma’s research service includes a seed list, expansion with tools, intent checks on live results, clusters, priority scores and a page map.
You also get a build order and a call with whoever writes the pages.
How much does keyword research cost in India?
We include research in SEO plans from ₹40,000 a month plus GST. A one-off map is quoted separately.
The quote depends on how many services, markets and languages need covering.
How many keywords should a keyword research report include?
As many as you can build pages for. A small business may need 20 to 40 page targets, each with a handful of variants.
A list of thousands with no page assigned is hard to use.
What is search intent and why does it matter?
Search intent is what the searcher wants: to learn, compare, buy or find a specific site.
Google ranks pages that fit that intent, so a sales page aimed at a learning query usually struggles, however well written.
What are future keywords?
Future keywords are searches that are rising in Google Trends while the current results stay weak.
Publishing early lets a page settle in before competition arrives. We keep them to part of the plan, since some trends stall.
Can keyword research include Hindi and Hinglish searches?
It can, and for Indian consumer markets it usually should. We collect Devanagari, Roman Hindi and mixed phrases from autocomplete, Search Console and sales calls.
Then we decide which page each belongs on.
Which tools do you use for keyword research?
Google Search Console, Keyword Planner, Trends and autocomplete, plus Ahrefs and Semrush for difficulty and competitor data.
The live results page is the final check on intent.
How is keyword research different for AI search?
AI tools split one question into several searches. So we add the likely follow-up questions to each page brief.
We also check how ChatGPT and AI Overviews answer your main topics today.
How often should keyword research be updated?
A full refresh once a year suits most businesses. Active sites benefit from a light monthly check for new terms and shifts in the results.
Change it sooner if your services or market change.
Related
Keyword research related services and guides
A keyword map feeds every other part of SEO, so Digital Magma connects it to the services that act on the map. Content writing builds new pages, content optimization improves existing ones, and B2B or international SEO extends the plan to new buyers. The guides explain the AI search terms used above.
SEO services
All our search services.
Content writing
Pages written from the map.
Content optimization
Existing pages improved (page coming soon).
B2B SEO
Long sales cycles, fewer terms.
International SEO
Several countries and languages.
Future keyword case study
The Noida software company in detail.
Query fan-out
How AI search splits questions.
Google AI Mode
Google’s conversational search.
Author
Keyword research guide written by Ankit Sachan
Ankit Sachan, founder of Digital Magma, wrote this guide and uses the future keyword method it describes. He has more than ten years of experience in search and digital marketing and sets the keyword strategy for the agency’s clients, with a focus on Indian and international markets.
Ankit Sachan
Founder & Head of SEO, Digital Magma
In 10+ years he has led 100+ projects across 10+ industries, for clients in six countries.
He works mainly on keyword strategy, technical and international SEO, and GEO and AEO.
Credentials: Google Ads, GA4 and Google Business Profile certified. Last updated 27 October 2026.
Let’s talk
Keyword research that tells you exactly which page to build next
Tell Digital Magma what you sell and where. We look at your site and three search competitors, share a few sample rows of the map on a short call, and follow with a written proposal. You will know what the full map would cover before you commit.
- Sample rows from your own market
- A short call on the biggest gaps
- A proposal with scope and cost
- Call: +91 79823 19697
- Email: contact@digitalmagma.com
- WhatsApp: WhatsApp us
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Drop us a line with your website. Digital Magma will send back three keyword research opportunities we would act on first.
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