Technical SEO services · Digital Magma · India, USA, UK
Technical SEO Services That Fix Crawling, Indexing and Rendering by Digital Magma
Technical SEO from Digital Magma finds why Google skips, drops or misreads your pages, then hands your developers a fix list they can actually ship.
Audits and fixes for business sites in India and abroad, run from Noida.
- 5.0★ from 100+ Google reviews
- Google Ads, GA4 and Business Profile certified founder
- 10+ years in search
Technical SEO audit request
Digital Magma checks your domain in Search Console terms before replying. Monthly plans start from ₹40,000 plus GST, and nothing starts until the scope is written down.
Developer-ready fix listNo access needed to quote
- 10+ yearsof hands-on search work
- 100+ projectsacross 10+ industries
- 500+ keywordson Google page one, 100+ at #1
- 6 countriesIndia, USA, UK, UAE, Canada, Australia
- 5.0★ Googlefrom 100+ reviews
Technical SEO services in one paragraph
Technical SEO services make sure search engines can crawl, render and index the pages you want found, and skip the ones you don’t. The work covers robots.txt, sitemaps, canonicals, JavaScript rendering, site speed, structured data and AI crawler access. Digital Magma audits, ranks the fixes and works with your developers, from ₹40,000 a month plus GST.
Brands our team has worked with
- ATS
- Sleepwell
- BNC
- Bushido
- Dainik Bhaskar Job Yoda
The basics
Technical SEO services: what you get and when you need them
Technical SEO services give you a diagnosis and a repair plan for the parts of a site that people never see: server responses, URLs, rendering and markup. You need them when good content refuses to index, when traffic drops after a release, or when a rebuild is coming. Digital Magma covers all three situations.
Most businesses come to us after something broke. A developer shipped a staging robots.txt to production. A new theme doubled the URL count overnight. A React rebuild left Google looking at an empty shell.
Others come before a risky change, which is cheaper. A pre-launch check of redirects and rendering costs a fraction of a recovery project.
You get three things from us. A ranked list of issues, each tied to the pages and revenue it touches. Tickets your developers can pick up without a translator. And a re-check after release, so a fix is only marked done once Google has seen it.
What’s included
Technical SEO audit scope: crawl, index, render, speed, schema
A technical SEO audit from Digital Magma follows a page through the same five stages Google does: discovery and crawling, indexing, rendering, page experience and structured data. Each stage gets its own checks and its own findings. That order matters, because a page Google cannot crawl will never benefit from a schema fix.
| Stage | What we check | Typical finding |
|---|---|---|
| Crawl | robots.txt, status codes, redirect chains, sitemaps, server logs where available | Staging rules left live, 302s that should be 301s |
| Index | Page indexing report, canonicals, noindex, duplicates, soft 404s | Filter URLs indexed while category pages are not |
| Render | Rendered HTML against raw HTML, blocked resources, lazy content | Product text that only exists after a click |
| Experience | Core Web Vitals field data, server response, mobile layout | Hero image lazy-loaded, LCP well past 2.5 seconds |
| Schema | JSON-LD validity, match with visible content, duplicate entities | Two Organization blocks with different phone numbers |
Crawling
Technical SEO for crawl budget, robots.txt and XML sitemaps
Good SEO starts with crawling, and for most sites that means a clean robots.txt and accurate XML sitemaps rather than crawl budget. Google Search Central aims its crawl budget guide at sites with 1 million+ pages, or 10,000+ pages that change daily. Digital Magma tells you which group you are in before spending time there.
Google’s robots.txt introduction is blunt. The file manages crawler load and “is not a mechanism for keeping a web page out of Google”. A blocked URL can still be indexed from links pointing at it.
The opposite mistake is just as common. Google’s noindex documentation says a page blocked in robots.txt never shows Googlebot its noindex tag. So a page that is both blocked and noindexed can stay in results.
Sitemaps have hard limits too: 50MB or 50,000 URLs per file, according to Google’s sitemap guide. Larger sites need an index file. We also strip redirected, noindexed and non-canonical URLs, because a sitemap full of them teaches Google to trust it less.
Crawl budget becomes real on big catalogues and publishers. Google describes it as crawl capacity plus crawl demand. On those sites we read server logs to see where Googlebot actually spends its requests.
Indexing
Technical SEO indexing fixes: canonicals, noindex and duplicates
Indexing work in SEO decides which URL represents each piece of content and removes the rest from contention. Google calls redirects and rel=”canonical” strong signals, so Digital Magma aligns redirects, canonical tags, internal links and sitemaps on one preferred URL, then checks the Page indexing report to confirm Google agrees.
The report label people ask us about most is “Crawled, currently not indexed”. Google’s Search Console help says the page was crawled and may or may not be indexed later, with no need to resubmit.
In our audits that label usually points to one of three causes: near-duplicate pages, thin template pages, or internal links that send almost no weight to the page. Resubmitting fixes none of them. We wrote a separate guide on crawled, currently not indexed for teams who want to dig in themselves.
Canonical conflicts are the next most common finding. A tag says one URL, the sitemap lists another, and the menu links to a third. Google’s duplicate URL guide lists these signals in order of strength. We make all of them agree.
Rendering and bots
Technical SEO for JavaScript rendering and AI crawler access
SEO for JavaScript sites checks what a crawler receives before and after scripts run. Google processes JavaScript in three phases, crawling, rendering and indexing, and its own guide notes that not all bots can run JavaScript. Digital Magma compares raw and rendered HTML, then reviews which AI crawlers your robots.txt lets in.
Google’s JavaScript SEO basics recommend server-side rendering or pre-rendering because it is faster for users and crawlers. That advice matters more now. Most AI crawlers fetch raw HTML and do not wait for scripts.
We test both views of each template. If prices, reviews or body copy only appear after hydration, the page is weaker everywhere. Deep rendering problems go to our JavaScript SEO team.
OpenAI’s crawler documentation separates its bots. OAI-SearchBot surfaces sites in ChatGPT search, and opted-out sites are not shown in ChatGPT search answers. GPTBot collects content that may be used for model training. Each setting is independent.
More detail on each bot sits in our knowledge-base entries for GPTBot, robots.txt for AI and AI crawlers.
Structure
Technical SEO for site architecture, internal links and faceted URLs
Architecture work in SEO makes sure important pages sit a few clicks from the homepage and receive plain HTML links with descriptive anchor text. Google’s link guidance says it can generally only crawl links built as an a element with an href. Digital Magma maps click depth, orphan pages and parameter traps from a full crawl.
Faceted navigation is the classic trap. Google’s guide on faceted URLs warns that parameter-based filters can create infinite URL spaces, which leads to overcrawling and slower discovery of new pages.
The fix depends on demand. Filter combinations that people search for become real, linked pages. The rest are kept out of the crawl.
Orphan pages get the opposite treatment. They exist in the sitemap but no page links to them, so Google sees them as unimportant. We either link them from a relevant hub or retire them.
Page experience
Technical SEO and Core Web Vitals: where speed fits
Technical SEO audits include Core Web Vitals, but as one input among many. web.dev sets the good thresholds at LCP within 2.5 seconds, INP of 200 milliseconds or less and CLS of 0.1 or less, measured at the 75th percentile. Digital Magma flags failing templates here and handles deep speed work as a separate service.
Google’s page experience documentation says Core Web Vitals are used by its ranking systems, and also that relevance comes first. A slow page with the best answer can still win. That is why speed sits mid-list in our audits, not at the top. Full speed projects run under our Core Web Vitals optimisation service.
Structured data
Technical SEO checks for structured data and rich results
Our SEO checks on structured data confirm three things: the JSON-LD is valid, it describes what the page visibly shows, and no plugin or app has added a second, conflicting block. Digital Magma tests templates in the Rich Results Test and Schema Markup Validator, then fixes the source rather than individual pages.
Duplicate entities are the usual problem. A theme outputs Organization markup, the SEO plugin outputs another, and the two disagree on the logo or phone number.
We pick one source, link entities by @id and remove the rest. Our schema markup guide covers the types in more depth.
Process
Technical SEO audit-to-fix process in six steps
Digital Magma runs every technical SEO engagement through six steps, from first access to a confirmed re-crawl. Each step produces something your team can inspect. We do not mark an issue closed when the code merges. It closes when Search Console or a fresh crawl shows Google has picked up the change.
Access
Search Console, analytics and, ideally, server logs. Output: a list of goals and known incidents.
Crawl
A full crawl in rendered and raw mode, joined with Search Console data. Output: the raw issue set.
Prioritise
Issues scored by pages affected and revenue at stake. Output: the ranked fix list.
Tickets
Each fix written as a ticket with evidence, the change and a test. Output: a backlog for your sprint tool.
Verify
Staging checked before release, live pages checked after. Output: pass or reopen.
Monitor
Indexing, crawl stats and templates watched each month. Output: a short report and next priorities.
What you receive
- The audit as a sortable sheet plus a short written summary for management
- Developer tickets with URLs, evidence and acceptance tests
- A dated change log and a monthly indexing and crawl report
Tools
Technical SEO tools: crawlers, logs and Google data
SEO tools only describe symptoms, so Digital Magma always joins two views: what a crawler finds and what Google reports. Screaming Frog and Ahrefs Site Audit show the site as a bot sees it. Search Console’s URL Inspection and Page indexing reports show what Google actually did with each URL.
Server logs are the third view, and the most honest one. They show every Googlebot request, including the ones wasted on redirects and parameters. Not every host provides them, so we ask early.
We do not hand over raw tool exports. Each finding in our audit is checked by a person and attached to the URLs it affects.
AI search
Technical SEO for AI search: retrievable and quotable pages
Technical SEO is the entry ticket to AI answers. Google Search Central says a page must be indexed and eligible for a snippet to appear as a supporting link in AI Overviews or AI Mode, with no extra technical requirements. Digital Magma treats indexability, raw-HTML content and crawler access as the AI groundwork.
Google’s guide to AI features and your website is short on tricks. Normal SEO best practice applies. For other assistants, the main technical question is whether their search crawler can reach and read the page.
Quotable pages share a few habits. A direct answer near the top, facts in text rather than images, and headings that match questions. Those are content choices, but rendering decides whether a bot sees them.
Some teams also add an llms.txt file. It costs little, though no major search engine has said it uses one. We tell clients that plainly.
Use cases
Technical SEO agency work by site type
SEO problems repeat by platform and business model, so Digital Magma starts each audit with the failure patterns typical for your kind of site. A software company on React fails differently from a WordPress publisher or a Shopify store, and the first week of checks reflects that.
SaaS and software
Client-side rendering, docs subdomains and duplicate pricing pages.
Ecommerce
Filters, variants and out-of-stock rules. See ecommerce SEO.
Publishers
Tag archives, pagination and very large sitemaps.
Service businesses
Near-duplicate location pages and plugin conflicts on WordPress.
Proof
Technical SEO results we can show
Technical SEO results from Digital Magma are shown only where we can verify them. A UK tele-oncology startup, built from scratch, moved from React to Next.js so its pages render for crawlers, and now has 30+ keywords ranking with 8 at #1. An app development company grew organic sessions from about 800 to 50,000+ a month.
A tele-oncology startup
Built from scratch
- Technical work
- React to Next.js rebuild so content arrives in the first HTML response.
- Read more
- UK healthcare case study
A mobile app company
International SEO
- Scope
- International SEO across six countries, with 500+ page-one keywords and 100+ at #1.
- Read more
- App company case study
A software company
Content on a sound base
- Scope
- Nine posts aimed at searches that were rising but not yet crowded.
- Read more
- Software company case study
“Their SEO audit was very detailed. We never expected there could be so many technical issues.”
“Their team helped us improve our SEO rankings and manage paid campaigns effectively. Communication was smooth throughout the project, and we saw genuine improvements in inquiries.”
“We hired Digital Magma for SEO and PPC services for our business in Noida. Within a few months, our traffic and lead quality improved noticeably.”
Read all 100+ reviews on Google
Pricing
Technical SEO agency pricing in India
Technical SEO agency pricing at Digital Magma starts from ₹40,000 a month plus GST. Growth starts from ₹60,000, Scale from ₹80,000 and Enterprise from ₹1,20,000, all plus GST. Page count, templates, the rendering setup and whether we implement or brief your developers decide where a site lands.
| Plan | From (per month) | Typical site | Technical scope |
|---|---|---|---|
| Starter | ₹40,000 + GST | Business sites up to a few hundred pages | Audit, fix list and monthly indexing checks |
| Growth | ₹60,000 + GST | Sites with several templates or a blog | Adds ticket writing and release checks |
| Scale | ₹80,000 + GST | Catalogues, JavaScript front ends, several markets | Adds log analysis and rendering tests |
| Enterprise | ₹1,20,000 + GST | Large or multi-domain sites | Scope set in the proposal |
Exact deliverables are fixed in your written proposal. Our SEO packages page lists the other plan options, and the free SEO audit is the triage step before a full audit.
Engagement models
| Model | Best for | Pricing basis |
|---|---|---|
| Audit only | Teams with strong developers who need a ranked list | Custom quote |
| Audit plus implementation | Sites where we edit the CMS or brief developers each sprint | Plans from ₹40,000/month + GST |
| Release support | Migrations, redesigns and framework changes | Custom quote |
How your service quote is scoped
₹40,000 is our minimum paid engagement, not a fixed price for every service or a promise that every deliverable is included. For this service, the quote depends on website size, technical complexity, locations and languages, content production, authority work and SEO or AI-search reporting.
Recurring work is quoted per month; a standalone audit, build or production project is quoted separately. Your proposal confirms deliverables, quantities, timelines, revisions, applicable taxes and third-party costs before work begins. Larger programmes are custom quoted with no upper price limit.
Options
Technical SEO audit options: tool report, freelancer or agency
A technical SEO audit can come from a tool, a freelancer or an agency like Digital Magma, and the difference is mostly what happens after the findings. Tools list issues without context. A freelancer may prioritise well but rarely covers releases. An agency should rank, ticket and verify.
| Factor | Tool report | Freelancer | Digital Magma |
|---|---|---|---|
| Finds issues | Yes, many false alarms | Yes | Yes, each checked by hand |
| Ranks by business impact | No | Sometimes | Yes |
| Writes developer tickets | No | Rarely | Yes |
| Checks after release | Only if you rerun it | Depends | Yes, until Google confirms |
Honest advice
Technical SEO audit: when it is not what you need
A technical SEO audit is the wrong purchase when pages index fine and simply don’t rank, or when the site has twenty pages and no developer. Digital Magma will say so on the first call. In those cases content, links or a simple rebuild usually do more for the same money.
- Indexed pages, weak rankings: the gap is usually content depth or authority
- A tiny brochure site: the free audit will catch the basics
- A redesign already under way: wait and audit the staging site instead
Awards and recognition
Photos and details of further awards will be added once confirmed.
FAQs
Technical SEO services: questions buyers ask
What is included in technical SEO services?
Digital Magma covers crawl and index checks, robots.txt and sitemaps, canonicals, redirects, JavaScript rendering, Core Web Vitals, structured data and AI crawler access.
You also get ranked developer tickets and a re-check after each release.
How much does a technical SEO audit cost in India?
Our monthly plans start from ₹40,000 plus GST, with Growth, Scale and Enterprise from ₹40,000, ₹80,000 and ₹1,20,000.
A one-off audit without implementation is quoted on the site’s size and stack.
How long does an audit take?
Small sites take one to two weeks. Large or JavaScript-heavy sites take longer, mostly because rendering tests and log analysis need more data.
Do you implement the fixes or only report them?
Both are possible. We edit WordPress and most CMSs directly. For custom stacks we write tickets for your developers and check the result after release.
Can you work directly with our developers or hosting company?
That is how most of our technical work happens. We join sprint calls, answer questions on tickets and talk to hosts about server response, caching and logs.
Why are my pages “crawled, currently not indexed”?
Google crawled them and chose not to index them for now. The usual causes are near-duplicates, thin pages or weak internal links. Resubmitting does not help. Improving or merging the pages does.
Should I allow GPTBot and other AI crawlers in robots.txt?
Treat search bots and training bots separately. OpenAI says OAI-SearchBot powers ChatGPT search, while GPTBot gathers training data.
Most businesses that want AI visibility allow the search bot and decide on GPTBot as a policy choice.
How often should the audit be repeated?
A full audit once a year suits most sites, plus a quick check before and after every major release. Large sites benefit from monthly monitoring.
Will technical SEO alone improve my rankings?
It removes barriers. If Google could not index or render your best pages, fixing that can move rankings quickly. If pages already index well, content and links matter more.
Is the free SEO audit the same as a technical SEO audit?
The free audit is a short triage of obvious problems. The paid technical audit crawls the whole site, joins Search Console and log data, and ends in ranked tickets.
Related
Technical SEO related services and guides
This SEO work overlaps with several other Digital Magma services, from JavaScript rendering to speed and schema. These pages go deeper on each one. Pages marked as coming soon are being written now and will link here once they are live.
SEO services
All search services in one place.
JavaScript SEO
React, Next.js and rendering problems.
Core Web Vitals
LCP, INP and CLS fixes (page coming soon).
SEO migration
Redesigns and domain moves (page coming soon).
Schema markup
Structured data types explained.
GPTBot
OpenAI’s training crawler.
Crawled, not indexed
One indexing status, explained.
SEO packages
All plans side by side.
Author
Technical SEO guide author: Ankit Sachan
This technical SEO guide was written by Ankit Sachan, founder and Head of SEO at Digital Magma. Over more than ten years he has audited and rebuilt sites for crawling and indexing, including a React to Next.js move, and he reviews every audit the agency sends out.
Ankit Sachan
Founder & Head of SEO, Digital Magma
100+ projects across 10+ industries, with clients in six countries.
Focus areas: technical SEO, international SEO, and AI search visibility.
Credentials: Google Ads, GA4 and Google Business Profile certified. Last updated 27 October 2026.
Let’s talk
Technical SEO that gets your best pages indexed
Digital Magma runs a quick crawl of your site before the first call, so you hear specifics rather than a sales pitch. After the call you get a written proposal with the scope, the fee and the first fixes we would ship.
- A quick crawl before we speak
- A call on the three biggest blockers
- A written proposal with scope and fee
- Call: +91 79823 19697
- Email: contact@digitalmagma.com
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