Schema markup services · Digital Magma · WordPress, Shopify, custom
Schema Markup Built as One Connected JSON-LD Graph for Your Site by Digital Magma
Schema markup from Digital Magma replaces scattered plugin snippets with one tested JSON-LD graph that matches what visitors see on each page.
Valid in Google’s tools, readable by AI crawlers, and easy for your developer to maintain.
- 5.0★ from 100+ Google reviews
- Google Ads, GA4 and Business Profile certified founder
- 10+ years in search
Schema markup audit: share your site
Digital Magma tests three of your key templates in the Rich Results Test before the first call. Monthly plans start from ₹40,000 plus GST, and one-off builds are quoted separately.
Templates tested firstDetails kept private
- 10+ yearsof hands-on search work
- 100+ projectsacross 10+ industries
- 500+ keywordson Google page one, 100+ at #1
- 6 countriesIndia, USA, UK, UAE, Canada, Australia
- 5.0★ Googlefrom 100+ reviews
Schema markup services, answered briefly
Schema markup services plan, write and test the structured data on your site, so search engines read your business, products, articles and FAQs without guessing. Good work uses JSON-LD, links every block through one @id graph, and matches the visible page. Digital Magma builds and maintains it from ₹40,000 a month plus GST.
Brands our team has worked with
- ATS
- Sleepwell
- BNC
- Bushido
- Dainik Bhaskar Job Yoda
2026 reality
Structured data SEO in 2026: what it does, and what it no longer does
Structured data SEO today is mainly about clarity and eligibility. Markup tells Google what a page is about and qualifies it for the rich results that still exist, such as product, review and breadcrumb displays. Digital Magma treats any ranking lift as indirect, because Google has never called schema a ranking factor.
Google’s introduction to structured data explains that it uses markup to understand page content and to enable special search result displays. JSON-LD is marked as the recommended format.
Its general structured data guidelines add a warning that buyers should hear early: correct markup does not guarantee a rich result.
What changed is the menu. Several result types that agencies once sold hard have gone or been restricted. A plan written in 2021 may promise displays that Google no longer shows.
Coverage
Schema markup types we implement, from Organization to FAQPage
Digital Magma follows your templates, not a fixed list. Most business sites need Organization, WebSite, WebPage and BreadcrumbList everywhere, then LocalBusiness or Service, Product, Article, FAQPage and Person where the page content supports them. Every type we add has to describe something a visitor can see.
| Type | Where it goes | Why it is there |
|---|---|---|
| Organization | Homepage, referenced site-wide | Name, logo, contacts and official profiles in one place |
| LocalBusiness | Location and contact pages | Address, hours, geo and area served |
| Service | Service pages | What you offer, who provides it, where |
| Product and Offer | Product pages | Price, stock, GTIN and reviews for shopping displays |
| Article | Blog and news | Author, dates and headline |
| FAQPage | Pages with a visible Q&A block | Machine-readable questions and answers |
| Person | Author and founder pages | Credentials and employer, linked to the Organization |
| BreadcrumbList | Every inner page | Site hierarchy shown in results |
| DefinedTerm and Speakable | Glossary pages, answer boxes | Term definitions and short spoken-answer sections |
Rich results
Schema markup and rich results: still live, limited or retired
Structured data still earns some displays and not others, and the list keeps shrinking. In August 2023 Google limited FAQ rich results to well-known government and health sites and phased out HowTo results. Digital Magma checks the current Search Central gallery before promising any display, and dates every claim we make.
| Display | Status | Source |
|---|---|---|
| Product snippets and merchant listings | Live | Google product structured data docs |
| Review snippets | Live, with rules against self-serving reviews | Google review snippet docs |
| Breadcrumbs, Article, Event, Video | Live | Search Central gallery |
| FAQ rich results | Limited to authoritative government and health sites since August 2023 | Search Central blog, 8 August 2023 |
| HowTo rich results | Retired in 2023 | Search Central blog, 2023 |
| Sitelinks search box | Removed from results in late 2024 | Search Central blog, October 2024 |
| Claim Review, Estimated Salary, Vehicle Listing and others | Phased out from 2025 | Search Central blog, June 2025 |
The FAQ and HowTo change was announced in Google’s post “Changes to HowTo and FAQ rich results”. The 2025 clean-up came in a post on simplifying the results page.
We still add FAQPage where a page has a real Q&A block. It describes the content accurately and other systems can read it. We just do not sell it as a route to extra space on Google.
Architecture
Schema markup as one @id graph instead of separate snippets
Structured data works best as one connected graph. Digital Magma gives each core thing (your organisation, website, founder, each service) a permanent @id, then lets other blocks point at it. A service page says its provider is #organization, rather than restating your name and address in a fourth slightly different way.
Plugin snippets often stand alone. One block calls you “Acme Pvt Ltd”, another “Acme”, a third uses an old logo. Each is valid on its own, and together they are a mess.
A graph fixes that with references. WebPage has about pointing to the Service. Service has provider pointing to the Organization. Organization has founder pointing to the Person.
Here is the shape we use on a service page:
{"@type": "Service", "@id": "https://example.com/seo/#service",
"provider": {"@id": "https://example.com/#organization"},
"areaServed": {"@type": "City", "name": "Noida"}}The same thinking drives our entity SEO work, where the graph is extended with sameAs profiles and Wikidata.
Local businesses
Schema markup for local and service-area businesses
Schema markup for a local business repeats the exact name, address, phone and hours shown on the site and the Google Business Profile. Digital Magma picks the most specific LocalBusiness subtype, such as Dentist or LegalService, and uses areaServed for service-area firms that do not want a street address shown.
Google’s local business documentation lists the properties it reads, including address, geo coordinates and opening hours. Multi-branch firms get one block per branch page.
Consistency matters more than volume. If your schema says 9 to 6 and your Business Profile says 10 to 7, you have created a conflict that no amount of markup will solve.
Service-area businesses, such as a plumber who visits homes, list the cities or districts they serve and leave the street address out where the profile hides it.
Ecommerce
Schema markup for products and merchant listings
For online stores, Digital Magma builds the markup around Product with an Offer that carries price, currency and availability. Google separates simple product snippets from merchant listings, which need that offer data. We also fill GTINs, shipping and return details, and keeps every value equal to the visible page and the Merchant Center feed.
Google’s merchant listing guide sets out the required and recommended properties. GTIN, shipping and return policy fields are where most stores fall short.
Variants are the usual trap. A shirt in five sizes needs each variant described properly, or the price shown in results may not match the one shoppers see.
Running Shopify? Our Shopify SEO page covers theme product data in detail. For platform-neutral store work, see ecommerce SEO.
Platforms
Schema markup on WordPress, Shopify and custom sites
Structured data is built differently on each platform, and Digital Magma adapts to what you already run. On WordPress we configure Rank Math or Yoast and add custom blocks only where needed. Shopify themes already print product data. Custom and headless sites get JSON-LD rendered on the server, never injected late by JavaScript.
| Platform | Starting point | Our usual fix |
|---|---|---|
| WordPress | SEO plugin output plus theme and page-builder extras | Pick one source, switch off the rest, extend with filters |
| Shopify | Theme Product and Organization blocks, app add-ons | Remove duplicate app blocks, fill metafields for missing values |
| Next.js or React | Often none, or added client-side | Server-rendered JSON-LD in the page head |
| Webflow and others | Manual embeds | Template-level embeds driven by CMS fields |
This site runs on WordPress with Rank Math, plus our own code for the graph. We know where plugin schema stops, because we hit those limits ourselves.
AI search
Schema markup and AI search: what helps and what is hype
Schema markup helps AI search mostly by removing ambiguity, not by acting as a special AI signal. Google’s own AI guidance says no extra markup is required for AI Overviews or AI Mode, and that structured data should match visible text. Digital Magma uses schema to make facts consistent, then tests real prompts.
Google’s page on guidance on AI in Google Search says the usual SEO basics apply. Pages must be indexable, and markup must agree with the content.
Other assistants, such as ChatGPT and Perplexity, read pages through their own crawlers. Clean markup and clear text help any parser. We make no claim beyond that.
The full argument, with sources, is on our expert answer does schema help AI search? Related terms are explained in the speakable schema and knowledge graph guides.
Process
Schema markup process: audit, map, build, validate, monitor
Digital Magma delivers schema markup in five stages, whatever the platform. We audit what already exists, map types to templates, build the graph, validate it in Google’s tools and at validator.schema.org, then monitor Search Console reports. You approve the type map before any code is written or deployed.
Audit
Crawl every template, extract existing JSON-LD and microdata, list duplicates and errors.
Map
A sheet matching each template to its types and the field that feeds each property.
Build
Code on staging, or tickets for your developer with exact JSON examples.
Validate
Rich Results Test and the schema.org validator on sample URLs from every template.
Monitor
Search Console enhancement reports reviewed monthly, regressions fixed after releases.
Hand over
Documentation your team can follow when templates change.
What you receive
- The type map and a change log with dates
- Before and after validation results for each template
- A monthly note on Search Console enhancement reports
Testing
Schema markup testing: Rich Results Test, validator and Search Console
Schema markup testing needs three tools, because each answers a different question. Google’s Rich Results Test shows eligibility for Google displays. The validator at validator.schema.org checks the vocabulary itself. Search Console reports errors across the whole site over time. Digital Magma runs all three and shares the results.
A pass in one tool can hide a problem in another. The Rich Results Test ignores types Google does not use, so a broken Person block can pass silently.
The Schema Markup Validator catches that, since it checks every type against schema.org.
Search Console adds scale. It tells you when a theme update broke markup on four hundred product pages, which spot tests never will.
Proof
Schema markup proof: our own graph and client results
Schema markup proof starts with our own site, which anyone can paste into a validator. In a study Digital Magma ran on 14 October 2026, our pages carried FAQPage, Speakable, HowTo and Person credentials, while a competing Noida agency had no FAQPage or Speakable. No client schema case is approved for publication yet.
Digital Magma’s own graph
Study dated 14 October 2026
- Compared with
- A Noida competitor whose markup had no FAQPage and no Speakable.
- Check it
- Run any of our service pages through validator.schema.org.
A tele-oncology startup
New site, built from scratch
- Markup angle
- Moved from React to Next.js, so content and structured data render on the server.
- Read more
- UK healthcare case study
A Noida software company
Content-led SEO
- Markup angle
- Article and Organization data kept clean on each new post.
- Read more
- Noida software case study
“Digital Magma helped us redesign our website and improve SEO at the same time. The website looks professional, and we are now getting organic traffic consistently.”
“They handled our Google Ads and SEO campaigns efficiently. Reporting is transparent and performance has improved consistently over time.”
“We got our website and SEO done through Digital Magma, and the overall experience has been very positive. The website looks professional, and our local search rankings have improved steadily.”
Pricing
Schema markup pricing from ₹40,000 a month
Schema markup pricing at Digital Magma starts from ₹40,000 a month plus GST when it runs inside a Starter SEO plan. Growth starts from ₹60,000, Scale from ₹80,000 and Enterprise from ₹1,20,000, each plus GST. A one-off schema build is quoted by template count, and the proposal fixes the scope in writing.
| Plan | From (per month) | Suits | Schema scope |
|---|---|---|---|
| Starter | ₹40,000 + GST | Brochure and local sites | Core graph, local or service types, monitoring |
| Growth | ₹60,000 + GST | Sites with a blog and many services | Adds Article, Person and FAQ templates |
| Scale | ₹80,000 + GST | Stores and multi-branch firms | Product, merchant and branch markup across templates |
| Enterprise | ₹1,20,000 + GST | Large catalogues, several languages | Set out in the proposal |
Every plan includes wider SEO work, with schema as one stream. Ask for a free audit and name the templates that worry you.
Agency services, scoped to your requirements. Monthly work or standalone projects as agreed. Applicable taxes and ad spend are separate.
What changes the quote
- Number of distinct templates, not number of pages
- Whether we deploy code or brief your developer
- Product variants, branches and languages
- How much existing plugin output has to be removed
Ways to work with us on schema
Digital Magma offers schema work in four formats. A one-off build suits most sites, and a retainer keeps markup correct through releases.
| Model | Right when | Includes | Price basis |
|---|---|---|---|
| One-off build | You need the graph done once, properly | Audit, map, build, validation, hand-over | Quoted by template |
| Retainer | You release site changes often | Monitoring and fixes after each release | Inside plans from ₹40,000 a month + GST |
| Audit | Your developer will implement | Error list and JSON examples per template | Fixed quote |
| Review | An agency or developer already built it | A second opinion on their markup | Fixed quote |
How your service quote is scoped
₹40,000 is our minimum paid engagement, not a fixed price for every service or a promise that every deliverable is included. For this service, the quote depends on website size, technical complexity, locations and languages, content production, authority work and SEO or AI-search reporting.
Recurring work is quoted per month; a standalone audit, build or production project is quoted separately. Your proposal confirms deliverables, quantities, timelines, revisions, applicable taxes and third-party costs before work begins. Larger programmes are custom quoted with no upper price limit.
Options
Schema markup generator vs plugin vs specialist
Schema markup can come from a free generator, an SEO plugin or a specialist, and each fits a different site. Generators suit a single page. Plugins cover common types well on WordPress. Digital Magma steps in when types must connect, duplicates must go, or the markup has to survive frequent releases.
| Need | Generator | Plugin | Specialist (Digital Magma) |
|---|---|---|---|
| One page, one type | Good | Good | Overkill |
| Connected @id graph | No | Partly | Yes |
| Removing duplicate output | No | Sometimes | Yes |
| Custom or headless sites | Copy and paste | No | Yes |
| Monitoring after releases | No | No | Monthly |
Honest advice
Schema markup will not fix these problems
Structured data describes a page. It cannot make a weak page strong, and Digital Magma will say so before you pay for it. If pages are not indexed, content is thin, or the site is slow and unstable, structured data will sit unused. Fix those issues first, then describe the improved pages.
| Problem | What fixes it instead |
|---|---|
| Pages missing from the index | Crawl and indexing work in Search Console |
| Rankings falling after an update | Content and quality review |
| Few reviews | A review collection routine. Markup cannot invent stars |
| Wanting FAQ drop-downs back | Nothing, for most sites. Google restricted them in 2023 |
One warning. Google’s manual actions report includes a structured data issue category. Marking up reviews or content that visitors cannot see is the quickest way to earn one.
Schema markup agency recognition
Digital Magma’s further awards will appear here when their photos and details are ready.
FAQs
Schema markup services: questions buyers ask
What is schema markup and how does it work?
Schema markup is code, usually JSON-LD, that labels what a page contains using the schema.org vocabulary. Search engines read it alongside the page.
The glossary page covers the basics. This page covers implementation.
Does schema markup improve rankings?
Not directly. Google has not described structured data as a ranking factor.
It can earn rich results that draw more clicks, and it removes doubt about what a page offers. Those effects can help, but they are indirect.
Which schema types does my business need?
Almost every site needs Organization, WebSite, WebPage and BreadcrumbList.
After that it depends on content: LocalBusiness for shops and clinics, Service for agencies, Product for stores, Article for blogs, Person for authors.
How much do schema markup services cost?
At Digital Magma, schema work runs inside SEO plans that start from ₹40,000 a month plus GST.
A one-off build is quoted by the number of templates, the platform and whether we deploy the code ourselves.
Is JSON-LD better than microdata?
For most sites, yes. Google lists JSON-LD as its recommended format, and it sits apart from the HTML, so design changes rarely break it.
We convert old microdata to JSON-LD during the build.
Why did my FAQ rich results disappear?
In August 2023 Google limited FAQ rich results to well-known government and health websites.
For most businesses the drop-downs will not return. The markup can stay if it describes a visible Q&A block.
Can bad schema get my site a manual action?
It can. Google’s manual actions report has a structured data issue type for markup that misleads, such as hidden or fake reviews.
A manual action removes rich result eligibility until fixed.
Does schema markup help ChatGPT and Google AI Overviews?
Google says no special markup is needed for AI Overviews or AI Mode, and that structured data must match visible text.
Clean markup makes facts easier to parse for any system. We test prompts rather than promise citations.
Can you add schema to a Shopify or WordPress site?
Digital Magma works on both every week. On WordPress we tune the SEO plugin and extend it.
On Shopify we clean up theme and app output, then fill metafields so values stay accurate.
Related
Schema markup related services and guides
Structured data rarely works alone, so Digital Magma links it to the services around it. Entity work extends the graph off-site, technical SEO keeps pages crawlable, and ecommerce SEO puts product data to use. The guides below explain the terms, from speakable schema to the knowledge graph.
SEO services
All our search services.
Entity SEO
Brand and founder facts across the web (page coming soon).
Technical SEO
Crawling, rendering and speed (page coming soon).
Ecommerce SEO
Category and product pages.
Structured data explained
Types, properties and formats.
Speakable schema
Marking sections for spoken answers.
Knowledge graph
Where your facts end up.
Does schema help AI search?
The evidence, question by question.
Author
Schema markup guide by Ankit Sachan
This guide comes from Ankit Sachan, who founded Digital Magma and designed the JSON-LD graph that runs on this website. He has worked in search for over ten years, with most of his recent projects in technical SEO, structured data and visibility in AI search tools.
Ankit Sachan
Founder & Head of SEO, Digital Magma
He brings 10+ years of hands-on SEO across 100+ projects, 10+ industries and six countries.
Structured data, technical audits and AI search visibility make up most of his current work.
Credentials: Google Ads, GA4 and Google Business Profile certified. Last updated 27 October 2026.
Let’s talk
Schema markup that Google can read and your team can maintain
Digital Magma will test three of your templates before the first call. You get the errors, the duplicates and the missing types in plain language, then a written proposal for the fix, whether that is a one-off build or ongoing work inside a monthly plan.
- Template tests in Google’s tools and the validator
- A call to walk through the findings
- A proposal with scope, price and timeline
- Call: +91 79823 19697
- Email: contact@digitalmagma.com
- WhatsApp: Message us
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